Alaska offers different experiences for different types of travelers. Some choose to explore the state behind the steering wheel of a car or RV while others prefer to let someone else do the driving. Young and old alike come to Alaska to fulfill their dream of visiting the 49th state and to see incredible scenery and participate in a wide range of activities. Specifically, ATIA focuses its marketing messages on reaching the following groups:
PRIMARY TARGET
Traveling Boomers
45-65 years old
Affluent, well traveled couples
No children in the home
College educated
SECONDARY TARGET
Swinging Seniors
Part of the WWII “Swing” generation
60+ years old
Affluent, active
Married
The target market is comprised of behavioral segments with differing travel interests, opinions and motivations. Marketing tools and messages are developed with these groups in mind and focus on the needs/desires of the travel types who visit Alaska. Behavior sgments within ATIA's primary target group are:
- Fun Lovers
- Culture Vultures
- Chauffeured Seniors
- Adventure Seekers
- Road Warriors
- Rest Seekers
In addition to the target markets, two distinct travel segments have been identified through research for specialized marketing efforts:
- Adventure Travel (including ecotourism and geotourism)
- Highway Travel
Opportunities to experience the following activities are promoted to all travel types:
- Winter Travel (including Northern Lights)
- Culture & History
- Bed & Breakfast stays
- Sport fishing
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