Don’t Forget About Destination Marketing

As a tourism business owner, whether you are a guide or customer service agent, you might not wake up thinking: What’s happening with Alaska’s tourism marketing program (http://www.alaskatia.org/marketing/Alaska-co-op-marketing-programs)? The summer season is in full swing, the fish are starting to come in, and visitors are arriving in communities across the state. That’s good news for businesses and places that rely on Alaska’s visitors for revenue to fill cash registers as well as government bank accounts. Alaska has seen record numbers of visitors choose to visit our state over many other competing destinations. In part, this is a result of past reinvestment of tourism generated dollars in a statewide marketi..

FY17 Alaska Tourism Marketing Plan & Vacation Planner Sales

On June 29, Governor Walker released his FY 2017 vetoed operating budget. This budget included a significant cut to tourism funding from the proposed $4.5 million to $1.5 million. Given this additional cut to the program, sales of the 2017 Alaska Vacation Planner have been placed on hold until the Alaska Tourism Marketing Board (ATMB) can meet to discuss a revised marketing plan for Alaska tourism. The next Alaska Travel Industry Association (ATIA) Board of Directors meeting will be July 28 in Anchorage. If you have any questions please contact Jillian Simpson or Tanya Carlson ..

Get Ready for "Good as Gold!" Register Now for the 2014 ATIA Annual Convention

The Alaska Travel Industry Association (ATIA) is excited to host members and partners involved in the Alaska tourism industry at the 2014 ATIA Annual Convention and Trade Show, October 6-9 in Fairbanks, Alaska. This year’s theme – "Good as Gold" highlights the successes of our industry both in Alaska and worldwide. Join hundreds of your colleagues for 2014 convention activities including a pre-convention Public Policy Summit on Monday, October 6th where ATIA members and leaders will be discussing issues or legislation impacting our industry. Joining ATIA at the convention this year are a number of industry leaders and speakers, presenting on topics ranging from social and digital marketing..

Governor Appoints New Alaska Tourism Marketing Board Members

The Alaska Travel Industry Association (ATIA), the state’s leading tourism membership organization, welcomes Governor Bill Walker's announcement regarding his seven appointments to the Alaska Tourism Marketing Board (ATMB). The ATMB is an advisory board charged with working together with the Alaska Department of Commerce, Community, and Economic Development (DCCED) and ATIA to plan and implement a destination tourism marketing plan for Alaska. “The Alaska Tourism Marketing Board is the industry’s guide as we move forward marketing Alaska in a challenging budget environment,” said Sarah Leonard, ATIA President & CEO. “We look to the ATMB members marketing expertise to help identify the most eff..

Happy Holidays from the ATIA Team!

From the whole ATIA Team, we wish you and yours a safe and happy holiday season and bright New Year to come! ..