Co-op Magazine Advertising

Reach consumers you could never reach on your own. Each full-page ad accommodates 12-24 businesses and is anchored with Alaska’s logo, the TravelAlaska.com URL and toll free number. Costs are based on negotiated rates and circulation. Rates are negotiated on average of 15-36% off rate card.

In addition to your direct response leads, we share all leads generated from the toll-free number and unique URL used in each ad. Each publication also furnish advertisers with Reader Reply leads they receive. This affords you an excellent opportunity to direct market to potential visitors who have expressed an interest in traveling to Alaska.

Magazine Co-op Advertising is a great fit for:

  • Retailers of Package Tours
  • Marquee Attractions
  • Destination Marketing Organizations (CVBs etc)

The following publications are available for purchase for 2011:

Publication   Drop Date  CirculationPrice per Ad
Alaska Magazine Jan 17, 2012 144,000 $507
Arthur Frommer’s Budget Travel Jan 18, 2012 270,000 $1,294
Good Housekeeping  Feb 12, 2012 724,800 $2,346
Sunset Magazine Jan 20, 2012 330,000 $1,700

For more information on this or dozens of other cooperative marketing opportunities with ATIA, please contact your membership & advertising managers:

Linda Hall(907) 646-3309 direct