Alaska's national advertising program will generate over 600,000 requests for Alaska travel information between September 2011 and August 2012. These consumer inquirers complete a survey with up to eight questions allowing us to build a list of high-qualified consumers who can be segmented by demographics and interests. Lists of these consumer leads are available to rent on a co-op basis starting on October 15, 2011 for any business that is promoting Alaska products.
ATIA Members That Would Likely Benefit from Consumer Leads for Direct Mail:
- Businesses with attractive brochures in sufficient quantities to distribute via mail
- Destination Marketing Organizations (CVBs, Chambers of Commerce etc)
- Retailers of Group or FIT Package Tours
How This Program Works:
We will send you lists of consumer leads in the quantity, frequency and format you specify in this order. If you choose a repeating order (weekly, monthly etc.) we will generate lists until we are instructed to stop your order or until the ordered maximum quantity is reached. We will automatically select the most recent consumer leads generated, unless you request otherwise. You will also receive a demographic statistics report unique to your lists. Please note that names are for one-time use per order.
Co-op Pricing:
You will be invoiced based on actual consumer leads produced. The prices below are per 1,000 names and will be calculated based on a minimum quantity of 1,000 names per order rounded to the nearest hundred per list.
Discriminant Analysis Order: historical visitor behavior is used to predict future travel |
$185 |
Select Order: you select demographic, stated travel interest and source criteria |
$175 |
Re-use Order: repeat direct mailing to the same list |
$65 |
Run for Count: if you need a count for your criteria, but don’t want to place an order yet |
$90 flat fee |
Email delivery per list |
$40 flat fee |
For more information on this or dozens of other cooperative marketing opportunities with ATIA, please contact your membership & advertising managers: