Alaska's national advertising program will generate over 600,000 requests for Alaska travel information between September 2011 and August 2012 (approximately 45% will provide their email address.) These consumer inquirers complete a survey allowing us to build a list of high-qualified consumers who can be segmented by demographics and interests. Lists of these consumer leads are available to rent on a co-op basis starting on October 15, 2011 for any business that is promoting Alaska products.
ATIA Members That Would Likely Benefit from Consumer Leads for Email:
- Retailers of Group or Independent Package Tours
- Destination Marketing Organizations (CVBs, Chambers of Commerce etc)
- Businesses with an attractive consumer website
How This Program Works:
We will pull lists of consumer leads in the quantity, frequency and format you specify. Although we do not distribute email addresses directly to members, we will broadcast your email on the date of your choice once your .html art is submitted. If you choose a repeating order (weekly, monthly etc.) we will generate lists until we are instructed to stop your order or until the ordered maximum quantity is reached. We will automatically select the most recent consumer leads generated, unless you request otherwise. You will also receive a demographic statistics report unique to your lists. Please note that names are for one-time use per order.
Co-op Pricing:
You will be invoiced based on actual consumer leads successfully delivered. The prices below are per 1,000 names and will be calculated based on a minimum quantity of 1,000 names per order rounded to the nearest hundred per list.
Leads with Previous ATIA Open History: Qualified leads who opened an ATIA newsletter |
$185 |
Discriminant Analysis Order: historical visitor behavior is used to predict future travel |
$185 |
Select Order: you select demographic, stated travel interest and source criteria |
$175 |
Re-use Order: repeat broadcast to the same email list or previous direct mail list |
$65 |
Run for Count: if you need a count for your criteria, but don’t want to place an order yet |
$90 flat fee |
Email broadcast fee |
$40 per email |
For more information on this or dozens of other cooperative marketing opportunities with ATIA, please contact your membership & advertising managers: