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Important Marketing Research

Alaska Travel Intentions
September 8, 2010
Alaska Conversion Study
October 19, 2010
Resident Instate Pleasure Travel
September 8, 2010
ACE Program Website Usability
September 8, 2010
Ad Effectiveness & ROI
November 30, 2010
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  • Market
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    • International Travel Agents
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  • Price Range
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EventEvent DatesLocationMarketRegistration AvailableAnticipated Price
AARP: Life@50+ National EventSep 22 - Sep 24, 2011Los Angeles, CA Domestic Consumer Aug 2011Booth Share SOLD OUT, $125 Brochure Distribution
ABA Co-SponsorshipJan 6-10, 2012Grapevine, TX Domestic Tour Operator Aug 2011$200 per person Co-Sponsorship
Alaska Media Road ShowOct 23-25, 2011Santa Barbara, CA Domestic Media Aug 2011$2,750 1st Person, $1,000 2nd Person
Banner Ads on TravelAlaska.comOct 2011 - Sep 2012 Domestic Consumer Int'l Consumer $170-$450 per month based on 3-month minimum
Business Listing on TravelAlaska.comOct 2011 - Sep 2012 Domestic Consumer Int'l Consumer FREE with Vacation Planner placement
CLIA Cruise3sixtyApr 26-30, 2012Ft. Lauderdale, FL Domestic Travel Agent Int'l Travel Agent Aug 2011$750 Booth Share, $250 Brochure Distribution
Co-op Magazine AdvertisingJan - Feb 2012 Domestic Consumer Aug 2011$507-$2,346 based on publication
Dallas Morning News Travel & Adventure ShowNov 12 - 13, 2011Dallas, TX Domestic Consumer Aug 2011$600 Booth Share, $125 Brochure Distribution
Direct Mail Consumer LeadsOct 2011 - Sep 2012 Domestic Consumer Oct 2011$175-$185 per 1,000 leads, $65 per 1,000 re-use leads
Email Consumer LeadsOct 2011 - Sep 2012 Domestic Consumer Oct 2011$175-$185 per 1,000 leads, $65 per 1,000 re-use leads
Europe Trade & Media WorkshopsFeb 2-9, 2012Reykjavik, London, Frankfurt, and Munich Int'l Tour Operator Int'l Media Int'l Travel Agent Nov 2011$1,000 for ATIA Events, $1,000 for ACVB Events & $1,300 for Icelandair events
"Experience Alaska" New York Media EventMarch 8, 2012New York, NY Domestic Media Nov 2011$1,500 1st Person, $750 2nd Person
German Language Alaska Vacation Planner Display AdsJan 2013 - Dec 2014German Speaking Europe Int'l Consumer Int'l Travel Agent Int'l Tour Operator Sep 2012$1,500 - $8,500
German Website Banner AdsDecember 2011 to November 2012 Int'l Consumer Int'l Tour Operator Int'l Travel Agent Nov 2011$750 per year
Go West Summit Co-SponsorshipFeb 6 - 9, 2012Las Vegas, NV Int'l Tour Operator Domestic Tour Operator Sep 2011$250 brochure distribution
International Tourism Exchange Berlin (ITB)Mar 7-11, 2012Berlin, Germany Int'l Tour Operator Int'l Travel Agent Int'l Media Int'l Consumer Oct 2011Booth Share SOLD OUT, $250 Brochure Distribution
Japanese Language Travel PlannerApr 2012 - Mar 2014 Int'l Consumer Dec 2011$1,000 - $6,600 including translation
Japanese Wesite Banner AdsDecember 2011 to November 2012 Int'l Consumer Int'l Tour Operator Int'l Travel Agent Nov 2011$750 per year
Japan WorkshopsMay 14 - May 17, 2011Sapporo, Sendai, Yokohama and Hamamatsu Int'l Tour Operator Int'l Travel Agent Jan 2012$2,000, $500 per additional person
JATA Tourism Forum & Travel ShowcaseSep 29 - Oct 2, 2011Tokyo, Japan Int'l Travel Agent Aug 2011SOLD OUT
Korea Spring Sales MissionMay 10 - May 11, 2012Seoul Int'l Consumer Int'l Media Jan 2012$500 per person
La Cumbre, The International Travel SummitSep 7 - 9, 2011Las Vegas, NV Int'l Tour Operator Aug 2011$2,000 - Sold Out
Los Angeles Travel Adventure ShowJan 14 - 15, 2012Long Beach, CA Domestic Consumer Aug 2011$600 Booth Share, $125 Brochure Distribution
Meet Alaska DirectoryMar 2012 - Feb 2013 Domestic Tour Operator Int'l Tour Operator Aug 2011$600
The New York Times Travel ShowMar 2 - 4, 2012New York, NY Domestic Consumer Aug 2011Booth Share SOLDOUT, $250 Brochure Distribution
Northwest SportshowMar 28 - Apr 1, 2012Minneapolis, MN Domestic Consumer Aug 2011$425 or $85 / day Booth Share, $125 Brochure Distribution
NTA Co-SponsorshipDec 5 - 9, 2011Las Vegas, NV Domestic Tour Operator Aug 2011$500
Quartzsite Sports, Vacation, and RV ShowJan 21 - 29, 2012Quartzsite, AZ Domestic Consumer Aug 2011$575 or $85 a day Booth Share, $125 Brochure Distribution
Seatrade - Cruise Shipping MiamiMar 12 - 15, 2012Miami Beach, FL Domestic Tour Operator Int'l Tour Operator Dec 2011$1,000 Supporting, $2,500 Premium
Travel Agency MailingJan 2011 Domestic Travel Agent Sep 2011$500-$750 based on brochure size
The Travel Franchise Group Leaders MeetingNov 3 - 5, 2011Las Vegas, NV Domestic Travel Agent Aug 2011Booth Share SOLDOUT, $125 Brochure Distribution
Travel Specials on TravelAlaska.comOct 2011 - Sep 2012 Domestic Consumer Int'l Consumer $25 per month
U.S. Travel Association's International POW WOWApr 21-25, 2012Los Angeles, CA Int'l Tour Operator Aug 2011$2,500 Booth Share
U.S. Tour Operators Association (USTOA) Co-SponsorshipDec 10-13, 2011Marco Island, FL Domestic Tour Operator Aug 2011$500
Vacation PlannerSep 2011 - Aug 2012 Domestic Consumer Int'l Consumer Feb 2011$225-$73,377 based on ad size