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Listed below are the descriptions, benefits, categories, and investment levels for ATIA membership – Marketing Partner, Tourism Advocate member, Affiliate member and Community Partners (CVB/DMOs).
MARKETING PARTNER
Description
Any business, organization or government agency interested in improving Alaska as a travel destination and benefiting from the strength of a cooperative marketing effort. One requirement is that eligible advertisers must promote an Alaska visitor product or service. Gateway cities may advertise if the community is represented as a gateway to Alaska or as an addition to an Alaska tourism product, but not as an alternative.
Benefits
Promotion and Exposure
- Official Alaska State Vacation Planner
Receive a free listing ad or a $225 advertising credit toward a larger ad in this 96-page full-color Alaska travel-planning guide which is distributed to nearly 450,000 potential visitors worldwide, giving businesses targeted exposure throughout the year.
- Official Alaska Travel Website – TravelAlaska.com
Receive a free listing on this website which ranks extremely high with national search engines. Ability to link directly to your website.
- AlaskaTIA Membership Website – AlaskaTIA.org
Receive a free listing on the site and have instant access to other members. Access to members’ only area.
- Tourism Jobs Website - AlaskaTourismJobs.com
Free unlimited job postings.
- Access to all cooperative marketing partnership opportunities such as travel and trade show participation, visitor leads, newspaper advertising and other programs
- Access to member mailing labels
- Voting privileges and input on key industry issues
- Newsletter, industry briefings, E-news, vital research and other industry information
- Savings in the member-to-member discount program
- Discounts on the annual convention and trade show
- ATIA decal and logo usage
- Use of slide bank and film footage program
Investment Level
* Based on peak-season employee counts, includes part and full-time
Number of Employees* |
Investment Level |
1 - 5 |
$225 |
6 - 15 |
$315 |
16 - 50 |
$515 |
51 - 100 |
$1015 |
101 - 300 |
$2015 |
301 - 500 |
$3015 |
501 - 1000 |
$4015 |
1001 + |
$5015 |
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TOURISM ADVOCATE MEMBER
Description
This is an alternative level for individuals and small businesses in Alaska's tourism industry that want to be involved in our advocacy efforts but don't want to participate in our marketing programs. There are no advertising benefits available at this level.
Benefits
- Free listing on the AlaskaTIA membership website – AlaskaTIA.org and access to members-only area
- Voting privileges
- Newsletter, industry briefings, and E-news
- Discounts on the annual convention and trade show
- AlaskaTIA decal and logo usage
Investment Level
$25
AFFILIATE MEMBER
Description
Many non-industry businesses receive significant revenue from the tourism industry, but are not able to directly participate in the marketing programs. An affiliate membership offers these businesses an opportunity to support and network with the industry. To qualify, businesses and organization would derive less than 10 percent of revenues from goods and/or services sold directly to visitors. Examples of affiliate members include suppliers, advertising and PR firms, printers, insurance companies, phone companies, charities, some government agencies, media , financial services and other vendors of goods and services.
Benefits
- Free listing on the ATIA membership website – AlaskaTIA.org and access to members-only area
- Free unlimited job postings on AlaskaTourismJobs.com
- Voting privileges
- Newsletter, industry briefings, and E-news
- Access to member mailing labels
- ATIA decal and logo usage
- Advertising opportunities to industry partners
- Discounts on the annual convention and trade show
- Access to industry research
- Business opportunities with ATIA
Investment Level
Investment is voluntary.
Level |
Investment |
Supporter |
$215 |
Bronze Supporter |
$500 |
Silver Supporter |
$1,000 |
Gold Supporter |
$2,500 |
Platinum Supporter |
$5,000 |
Patron |
$10,000 |
COMMUNITY PARTNERS
Description
Local Destination Marketing Organizations (DMOs) and communities have an opportunity as a community partner to leverage their marketing dollars.
Benefits
- Marketing Partner benefits
- Location and identification on the two-page Community Information and Map section in the Vacation Planner along with a position on the lead-producing BRC card.
- Participation in press trips coming to Alaska
- Editorial coverage in marketing materials
- Trade leads from national and international shows
- Participation in quarterly community Partner teleconferences to share information
Investment Level
Community partners pay a percentage of their gross budget or a minimum of $500 (whichever is higher).
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