Vision

As an organization the Alaska Travel Industry Association (ATIA) needs a sense of direction. The ATIA Board of Directors provided this vision:

The ATIA will be the leading industry organization promoting Alaska as a top visitor destination, communicating and promoting the Alaskan tourism industry as one of the state’s major economic forces, and will be the respected voice of the industry for the growth of the industry, while remaining attentive to care for the environment, recognition of cultures and Alaska’s unique quality of life.

Mission

As we strive to attain our vision for the Alaska visitor industry, ATIA will undertake the following Mission:

• Promote and facilitate travel to and throughout the State of Alaska.
• Provide a broad-based association of individuals and companies with an interest in the visitor industry in Alaska.
• Encourage the increase and improvement of quality visitor facilities, services and attractions throughout Alaska.
• Plan and execute a statewide marketing campaign promoting Alaska as a visitor destination.
• Increase awareness of the economic importance of the visitor industry.
• Develop and implement programs beneficial to the travel supplier and consumer, which no other single industry component or organization would be expected to carry out on its own.
• Initiate and cooperate with local, state and federal entities in developing and implementing programs, policies and legislation that are responsive to the needs of the industry and to intervene in those issues and initiatives that would directly affect the facilitation and promotion of travel to and within Alaska.
• Work cooperatively with the state on tourism development and long-range planning.