The overall goal of the North American Travel Trade program is to generate agent and operator interest in the destination
and offer education about Alaska as a destination.
Creating interest among consumers is only one part of Alaska's
tourism marketing program. Once consumers have made the decision to travel to Alaska, an outlet where they can purchase
their travel needs to be available. And since the vast majority of visitors to Alaska are from the US, the domestic
travel trade - travel agents and tour operators - are an important area for us to target.
Our program identifies, supports and builds alliances with travel agents
and tour operators and offers them educational and informative tools that help them sell the State.
Alaska is a big state with different modes of transportation,
attractions and other travel choices. These myriad choices make Alaska more difficult to sell as a destination. The up-side
to the difficulty a novice agent or operator might have in selling Alaska is that when they actually
experience Alaska, then they are more committed to selling the destination.
Strategy 1:
Foster Alaska travel interest, provide planning information and act as a facilitator
between Alaskan tour suppliers and North American travel trade buyers.
Strategy 2:
Educate and develop relationships with travel trade and travel agents in North America.
Strategy 3:
Incorporate travel trade into overall public relations program
Travel Trade Calendar of Events (12 kb) 
For information on all Travel Trade Marketing programs,
e-mail Teri Hendricks or call (907) 646-3320.
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