SPECIAL ALASKA TOURISM MARKETING UPDATE
Tourism industry members and partners,
Following the Governor’s vetoes of the FY 2017 operating budget, the Alaska Travel Industry Association (ATIA) Board of Directors held a special board meeting and identified next steps for Alaska tourism marketing. Governor Walker’s vetoes included a $3 million cut to the $4.5 million funding amount recommended by the legislative conference committee, leaving $1.5 million to be allocated to tourism marketing in FY 2017.
Recognizing this level of tourism marketing funding significantly impacts the visitor industry’s ability to remain competitive and impacts those businesses and communities that rely on a strong statewide marketing program, ATIA leadership is moving forward with discussions around sustainable funding for Alaska tourism marketing. The ATIA Board of Directors is scheduled to meet Thursday, July 28 in Anchorage.
The ATIA team continues to work with the Department of Commerce, Community and Economic Development (DCCED) toward a grant agreement to transfer the management of tourism marketing to ATIA. The ATIA Board also approved temporary measures to support keeping TravelAlaska.com live and maintained; fulfilling any outstanding vacation planner requests and supporting research efforts related to the Alaska Visitors Statistics Program this summer.
The Alaska Tourism Marketing Board (ATMB) is scheduled to meet Thursday, July 7 to review a revised marketing plan presented by the ATIA team.
What Does this Mean for Your Business and Community Today?
- Your ads are still up and you can access your online information at TravelAlaska.com
- ATIA is still selling website advertising and newsletter sponsorships
- Leads are still on sale too!
- Vacation Planner: Sales of the 2017 Alaska Vacation Planner remain on hold until the ATMB meets to review a revised marketing plan for Alaska tourism. If you have any questions please contact Jillian Simpson or Tanya Carlson.
ATIA leadership and team remain committed to lead the way in promoting Alaska as a quality visitor destination and to continue to highlight tourism as an important and sustainable economic development and resource industry for Alaska.