Workshops


Pre-Convention - Monday, 3 October 2005, 1:00 - 5:00pm

Group A - Tuesday, 4 October 2005, 3:00 - 4:30pm

Group B - Wednesday, 5 October 2005, 2:00 - 3:30pm

Group C - Wednesday, 5 October 2005, 4:00 - 5:30pm


 

International Tourism Marketing Workshop

The Alaska Department of Commerce, Community and Economic Development and the Alaska Travel Industry Association will present an international tourism marketing workshops, prior to the start of convention in Girdwood, October 3 from 1pm-5pm. You will come away from the workshop with a good understanding of today’s international visitor market and trends in international travel. This is an opportunity for small and medium sized tourism businesses to learn how Alaska is marketed to overseas visitors. You will get many good tips on creating new “product”, packaging, and selling your product on the international market.

The United Kingdom, Germany, and Japan are specific markets the workshops will address. Workshop attendees will be eligible to receive scholarships to participate in ATIA’s international sales mission to one of these target countries in 2006.




Building a Winning Team

Sponsored by: The Bridgewater Hotel

PRESENTERS: Paul Bydalek & Jennifer Olson, Intrax Career Development; Karen Rogina, Alaska Hospitality Alliance; Dru Garson, AK DCCED; Tammy Griffin, The Hotel Group; Ina Mueller, Alaska Tourism Services. Delves into recruiting and retention techniques along with providing ideas to help with your company's staffing. Topics covered include J-1 Visa student exchange and internships; tourism training programs around Alaska including AlaskaHost; employee retention; and labor dispute reduction.

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Operational Risk Management

Sponsored by: Heritage Coffee Company

PRESENTER: Tracey Knutsen, Attorney at Law
Addresses the actual meaning of negligence along with what types of duties actually have to their clients; 6 most common types of claims that are currently brought against recreation providers to build a risk management background perspective.




ATIA International Market Review

Sponsored by: Alaskan Vacations

PRESENTERS: Leanne Dyer, Australia; Edeltraud Sommer, German Speaking Europe; Takako Nambu, Japan; Kyung Suk (KS) Kim, South Korea; Jacqi Todd, United Kingdom; Jillian Simpson, Trade & International Marketing Director
ATIA International Marketing Representatives provide overviews of their respective markets along with discussing the promotional opportunities in each.

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Rolling in RV Revenues

Sponsored by: Alaska Wildland Adventures

PRESENTER: Dottie Maitland, Recreational Vehicle Industry Association
With points for many segments of the industry from travel packagers, operators, CVBs, state and national parks, campgrounds, attractions, transportation companies, and more, this workshop addresses the nuts and bolts of the RV traveler such as what is the age group of fastest growing segments, how do RVers select their product, how much do they spend per day, how do to reach this market, how do to become RV Friendly, who are the RV media and lastly who is my partner.

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Tourism North Opportunities

Sponsored by: University of Alaska Museum of the North

PRESENTER: Kathy Dunn, ATIA Marketing Director; Denny Kobayashi, Tourism Yukon
Alaska's joint promotional program with the Canadian provinces of the Yukon Territory, Alberta, and British Columbia is detailed along with its cooperative opportunities.

Presentation:



Travel Media Tips

Sponsored by: Bernholz & Graham

PRESENTERS: Frederick Folmer, Travel Agent Magazine; Jennifer Thompson, Bernholz & Graham
For those seeking ideas in working with the travel media, this session explores various aspects of the travel press to help gain more exposure for your company.




ATIA-What's In It for Me?

Sponsored by: North West Cruiseship Association

PRESENTERS: Richard Garvin, Membership & Adv. Sales Mgr.; Charlene Vassar, Cooperative Adv. Mgr.; Jackie Englund, Web Site Marketing Coordinator; Dave Worrell, Communications Director; Andy Larsen, Trade & International Marketing Manager
ATIA Staff explain the many benefits of ATIA Membership including all of the cooperative marketing programs from the Vacation Planner to TravelAlaska.com, international trade shows, NTA, Media Road Show, and more.

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Avoiding Trouble in Reselling Your Product

Sponsored by: DeLisio, Moran, Geraghty & Zobel, P.C.

PRESENTERS: Danielle M. Ryman, Attorney at Law; Cynthia Drinkwater, Alaska Asst. Attorney General for Consumer Protection; Jeremy Zidek, Better Business Bureau Alaska Communications Coordinator
Considers legal and ethical points to selecting representation for your business from receptive operators to Internet resellers for marketing your property or service. Points of diligence, agreements, operator-broker relationships, and marketing message content will be discussed.




Secrets of Building a Service Culture

Sponsored by: Hospitality Resources & Concepts, LLC

PRESENTER: Krista Rahe, Rahe Hospitality Services, Denver
Learn the steps to make great service the core of your community and your organization. We also discuss how to build effective welcome programs with examples from destinations that have successfully implemented these.




10 GEMS of Branding

Sponsored by: Kito. Inc.

PRESENTER: Rick Hendrie, President of Remarkable Branding, Boston
10 Guest Experience Marketing Strategies (GEMST) are taught, offering a step-by-step method to define, create and communicate a powerful branded retail experience. Unique brands succeed because they establish an emotional bond with the customer. The quality and lifespan of that bond depends on the quality of the experience - that must be delivered over and over again with excellence.