SCHEDULE / SPEAKERS


2008 ATIA Convention & Trade Show
October 6 – 9, 2008   Anchorage, Alaska

PRELIMINARY SCHEDULE FOR CONVENTION
All events take place at the Dena’ina Center unless otherwise noted

Monday, October 6
12:00 pm-5:00 pm   Registration Sponsored by Kenai Peninsula Tourism Marketing Council
12:00 pm-5:00 pm   Trade Show set up
1:00 pm-2:15 pm   Pre Convention Workshop: Internet Marketing – Nuts & Bolts - Crash course on the basics of online marketing.  Learn about search engine optimization, pay per click, link popularity and email marketing
       Speaker: Mike Dawley – Dawley & Associates, Inc.
3:00 pm-4:30 pm   Board Meeting
4:00 pm-5:00 pm   ASCVB Board Meeting
Evening   Dining Options for Delegates
Throughout Day   Optional Tours
       Delegate Bags – Sponsored by First National Bank Alaska
       Convention Photography – Sponsored by Alaska Travel Adventures
       Wireless Internet in Trade Show – Sponsored by GCI
       Trade Show – Sponsored by Alaska Railroad Corp.
       Name Badges – Sponsored by Aurora Consulting
     
Tuesday, Oct. 7
7:00 am-9:00 am   Shuttle Transfers from Anchorage Lodgings to Dena’ina Center
8:00 am-5:00 pm   Registration Sponsored by Kenai Peninsula Tourism Marketing Council
8:00 am-9:00 am   Continental Breakfast Sponsored by The Hotel Group
8:00 am   Silent Auction Begins
8:15 am-9:00 am   1 st Timers Orientation & Continental Breakfast Sponsored by Mat-Su CVB
9:00 am-10:30 am   ATIA Convention Kick-Off! Year in Review & Annual Meeting Sponsored by Alaska Magazine & The MILEPOST
10:30 am-11:00 am   Refreshment Break in the Trade Show Co-Sponsored by Anchorage Marriott Downtown & Hilton Anchorage Hotel
11:00 am-12:00 pm   Annual Meeting Continued
12:15 pm-1:15 pm   Opening Luncheon with Keynote Speaker Speakers: David Dittman & Ivan Moore moderated by John Tracy Co-Sponsored by AT&T & Bradley Reid + Associates
1:30 pm-3:00 pm   General Session A Sponsored by Anchorage CVB
    Speaker: Drew Holderbein – Team Building Essentials - Defining team building and its purpose and the important role you have in creating a successful team
1:30 pm-3:00 pm   General Session B
    Speaker: Josh Perlstein – Travel 2.0 -- Successful Internet Travel Marketing Trends for 2008 and Beyond
3:00 pm-3:30 pm   Refreshment Break in the Trade Show Sponsored by 26 Glacier Cruises
3:30 pm-5:00 pm   Concurrent Workshops Group A: 5 Sessions
    A1: Speaker: International Contractors – GSE & UK Strong Euro=Strong Opportunities in the European Market – The strong Euro and Pound have fueled increased visitation to Alaska from Europe. Hear directly from ATIA’s UK & German representatives about market trends and how to attract European visitors
              Sponsored by Historic Pump House Restaurant
    A2: Speaker: International Contractors – Australia & Japan Market Reviews – Growing numbers of international visitors are coming to Alaska . Discover market trends and learn how you can attract visitors from Australia and Japan directly from ATIA’s Representatives.
              Sponsored by Bridgewater Hotel
    A3: Speaker: Drew Holderbein – Team Building Quickly Team building activities which can be done in a short amount of time. Participation is required!
              Sponsored by Alaska Wildlife Conservation Center
    A4: Speaker: Cam Ferguson – Cultural Tourism - Understanding the benefits of cultural tourism “the big picture” and developing a cultural tourism program for success.
              Sponsored by Heritage Coffee
    A5: Speaker: Josh Pearlstein – National Internet Marketing Trends Find 'em, Get 'em, Book 'em: From Acquisition to Booking --Successful Online Lead Generation and Development for Travel Marketers
             Sponsored by: Forget-Me-Not communications
5:00 pm   Lodging Shuttle Transfers begin
5:45 pm-6:30 pm   Shuttle Transportation to Opening Reception
6:30 pm-9:30 pm   Opening Reception Sponsored by Holland America Line, Inc.
9:30 pm   Lodging Shuttle Transfers
     
Wednesday, October 8
7:00 am-9:00 am   Shuttle Transfers from Anchorage Lodgings to Dena’ina Center
8:00 am-5:00 pm   Registration Sponsored by Kenai Peninsula Tourism Marketing Council
8:00 am-9:00 am   Continental Breakfast Sponsored by Denali Park Resorts
8:00 am-9:00 am   Blades & Roots Appreciation Breakfast (Invite Only)
9:00 am-10:15 am   General Session C
    Speaker: Don Krohn – FNBA – High Points & Scams
9:00 am-10:15 am   General Session D
    Speaker: Dennis Snow – Customer Service -Delivering World Class Customer Service
10:15 am-10:45 am   Refreshment Break in the Trade Show
10:45 am-12:00 pm   Speed Dating
12:15 pm-1:30 pm   Buffet Lunch & Trade Show Networking Co-Sponsored by GCI
1:45 pm-3:15 pm   Concurrent Workshops Group B 5 Sessions
    B1: Speaker: Pam Dobbeck - Tips for Effective Direct Mail on A Budget - Direct mail, when done well, can be a powerful tool for small business marketers. This session will include tips on how to create direct mail that brings in results on a limited budget
              Sponsored by The McDowell Group
    B2: Speaker: International Contractors – GSE & UK Strong Euro=Strong Opportunities in the European Market – The strong Euro and Pound have fueled increased visitation to Alaska from Europe. Hear directly from ATIA’s UK & German representatives about market trends and how to attract European visitors
              Sponsored by Heritage Coffee
    B3: Speaker: International Contractors – Australia & Japan Market Reviews – Growing numbers of international visitors are coming to Alaska. Discover market trends and learn how you can attract visitors from Australia and Japan directly from ATIA’s Representatives.
              Sponsored by Fountainhead Hotels
    B4: Speaker: Cella Baker – Customer Loyalty - This program will show you how to read your customers and sell from their perspective. Participants learn how to uncover hidden client needs, apply quality service, and reinforce client loyalty. You will learn the ten fundamentals to building and maintaining client loyalty in today’s world, including how to turn Oops into Opportunity.
             Sponsored by Westmark Hotels
    B5: Speaker: Dennis Snow – Customer Service - Leading a Culture of Service Excellence
              Sponsored by Alaska Wildlife Conservation Center
3:15 pm-3:45 pm   Refreshment Break in the Trade Show
3:45 pm-5:15 pm   Concurrent Workshops Group C: 5 Sessions
    C1: Speaker: Mike Miller– Wood Bison Reintroduction – What Visitors Should Know
             Sponsored by Alaska Wildland Adventures
    C2: Speaker: Linda Anderson – Grass Roots Lobbying
             Sponsored by Anderson Group LLC
    C3: Speaker: Paul Anderson – NPS Update - Paul Anderson, Denali National Park & Preserve Superintendent will provide updates and answer questions on the South Denali Facilities development project as well as the Park Road Vehicle Management Plan and Environmental Impact Statement which is currently in preparation.
    C4: Speaker: Drew Holderbein – Team Building - Team building activities which can be done in a short amount of time. Participation is required!
             Sponsored by: U of A Museum of the North
    C5: Speaker: Don Krohn – FNBA – Computer Safety
5:30 pm-10:00 pm   Community Night
10:00 pm   Lodging Shuttle Transfers
     
Thursday, October 9
7:45 am-9:00 am   Shuttle Transfers from Anchorage Lodgings to Dena’ina Center
8:00 am-5:00 pm   Registration Sponsored by Kenai Peninsula Tourism Marketing Council
8:00 am-9:00 am   Continental Breakfast
9:00 am-10:15 am   2008 ATIA Marketing Plan Sponsored by Bernholz & Graham
10:15 am-10:45 am   Refreshment Break in the Trade Show
10:45 am-12:15 pm   60 Seconds Hot New Product Presentations Sponsored by Fairbanks CVB
12:30 pm-1:30 pm   Buffet Lunch Co-Sponsored by White Pass & Yukon Route Railroad & Alaska Cruise Association
1:45 pm-3:15 pm   *Concurrent Workshops Group D: 4 Sessions
    D1: Speaker: Linda Anderson – Grass Roots Lobbying
              Sponsored by: Anderson Group LLC
    D2: Speaker: Don Krohn – FNBA – Computer Safety
              Sponsored by: Cruise West
    D3: Speaker: Mike Dawley, Anna Neidig, Maria Benner - Internet Marketing with ATIA - ATIA offers an array of Internet marketing tools such as banner ads, e-mail leads, and international website advertising.  Learn how to market online effectively with ATIA
              Sponsored by: AKA Direct & Dawley & Associates
    D4: Speaker: Kathy Dunn, Jillian Simpson, Kirk Hoessle – Winter Tourism Marketing – Where We Have Been & Where We are Going
3:15 pm   Adjourn, Lodging Shuttle Transfers, Trade Show Close
3:30 pm   Silent Auction Ends
3:30 pm-4:30 pm   Organizational Meeting of the 2009 Board of Directors
3:30 pm-6:00 pm   Lodging Shuttle Transfers
6:00 pm   Closing Reception
7:00 pm   Closing Banquet, Awards Ceremony & Live Auction
10:00 pm   Music and Dancing at Anchorage clubs & bars
              Banquet Decorations Co-Sponsored by Mt. Roberts Tramway & Royal Caribbean International
              Banquet Wine Sponsored by Princess Cruises, Inc. & Princess Tours
              Banquet Reception Co-Sponsor Wells Fargo
     
Friday, October 10
Throughout Day   Post Convention Tours