Marketing Dollars Fact Sheet

Where AlaskaTIA's Marketing Budget Comes From
and How We Compare with Other Visitor Destinations

AlaskaTIA’S MARKETING BUDGET

In our first five years of existence, Alaska's tourism marketing budget grew from $7.4 million to $10 million. That $10 million marketing budget is derived from a matching formula: roughly 50 percent of our funding comes from our membership, and 50 percent comes from the state.

Here's how the numbers break down: $5 million (50%) comes from the State of Alaska $2.6 million (26%) comes from cooperative marketing partnership programs $1.84 million (18%) comes from voluntary cruise line contributions $560,000 (6%) comes from domestic marketing organizations (convention & visitor bureaus)

Voluntary cruise line contributions have increased from $813,000 in FY01
to $1.84 million in FY06



Community partner (CVB & DMO) contributions have grown
from over $325,000 in FY01 to over $560,000 in FY06

According to the 2005-2006 Survey of U.S. State & Territory Tourism Office Budgets (Travel Industry Association of America):

• The average state total tourism budget is $13.6 million ($3.6 million more than Alaska’s total marketing budget which includes private sector match)
  
• In Alaska, roughly 50% of the total tourism marketing budget comes from AlaskaTIA members
  
• 9 of the top 10 states in terms of Total Tourism Marketing budgets get 100% of their budgets from the public sector (Florida ranks #4 in total spending -
  #6 in public sector spending)
  
  

Where Does Alaska Rank in Public Sector Tourism Funding?
Public Sector Spending The Top Five States (in millions of US Dollars) Hawaii - $69 Illinois - $47.8 Pennsylvania - $31.8 Texas - $28.3 West Virginia- $24.4       38. ALASKA - $5      National Average - $12.8