Consumer Marketing:
Public Relations:
The overall goal of the Public Relations program is to generate large-scale image awareness and deliver Alaska's message in an environment that is more credible than traditional advertising avenues.
Potential visitors often turn to their local newspaper, national magazines and television to discover new travel opportunities. Utilizing a variety of methods, AlaskaTIA will strive to deliver a positive, visitor-friendly image of Alaska, to promote the state as a year-round visitor destination and address travel barriers. Efforts will focus on generating stories that address “how to get there” and “how to plan a trip.”
By educating the media about the variety of travel options and modes of transportation available, we will ensure all segments of the visitor industry are represented. Emphasis will be placed on incorporating branding into all public relations efforts by stressing the uniqueness, beauty and wide range of activities in Alaska, not only in the summer, but in shoulder seasons and winter as well.
Research:
Year End Reports:
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