SPECIAL ALASKA TOURISM MARKETING UPDATE

Tourism industry members and partners, Following the Governor’s vetoes of the FY 2017 operating budget, the Alaska Travel Industry Association (ATIA) Board of Directors held a special board meeting and identified next steps for Alaska tourism marketing. Governor Walker’s vetoes included a $3 million cut to the $4.5 million funding amount recommended by the legislative conference committee, leaving $1.5 million to be allocated to tourism marketing in FY 2017. Recognizing this level of tourism marketing funding significantly impacts the visitor industry’s ability to remain competitive and impacts those businesses and communities that rely on a strong statewide marketing program, ATIA leadership is moving..

Support Reinvesting in Tourism Marketing

We want to ensure Alaska’s travel resource is developed for the maximum benefit of Alaskans by REINVESTING a small portion of travel industry generated revenues into funding Alaska’s tourism marketing program. Check out our Communications Toolkit (/our-voice/communications-toolkit) and ATIA Grassroots Coalition (/atia-grassroots-coalition) page to learn more on how you can help spread the word. ..

Support Tourism Improvement District Legislation

As the leading statewide association for the travel industry in Alaska, the Alaska Travel Industry Association (ATIA), in partnership with the Alaska Tourism Marketing Board (ATMB), is advocating for an Alaska Tourism Improvement District (TID) for funding statewide destination marketing. As we move forward with discussion in Juneau and continued talks within the industry, we are seeking your support. What can you do? It's easy. You can: Sign on as an individual, with your business name or organization. Your information will be listed on AlaskaTIA.org and shared with legislators and other industry members growing momentum around funding for statewide Alaska tourism promotion. Write a letter of su..

Take Your Dog to Work Day

June 22nd is National Take Your Dog to Work Day. Caitlin Weaver from YourAlaskaLink.com (www.youralaskalink.com) (ABC/FOX) came by ATIA's office on June 22 to interview Veruca (and a few of the staff) about the importance of National Take Your Dog to Work Day. We think she looks like a star. See the full video here (http://www.youralaskalink.com/news/take-your-dog-to-work-day/article_08bcc574-78c6-11e8-a9d7-0f58601e5ec2.html)! ..

The State of the American Traveler

Keeping your finger on the pulse of current traveler trends can be a challenge, especially during prime time visitor season. (http://www.alaskatia.org/LiteratureRetrieve.aspx?ID=140728) How much are leisure travelers spending? What social media platforms are being used most and by whom? And the ever-burning question: how do we gauge the travel behavior differences between Millennials and Baby Boomers? Well, Destination Analysts (http://www.destinationanalysts.com/)' July 2015 edition of "The State of the American Traveler (/LiteratureRetrieve.aspx?ID=140728)" answers all of those questions and more. Check out the full report for all of the facts and figures your business needs to build a profitable mark..

Tourism Improvement District In the News

Representative Jason Grenn was interviewed by KTVA about why Alaska needs a Tourism Marketing Program and the benefits of a Tourism Improvement District. KTVA story (http://www.ktva.com/story/37618719/lawmakers-looking-for-ways-to-fund-tourism-marketing) - February 28, 2018..