Alaska Had More Visitors Last Summer Than Ever Before

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Alaska Marketing Program Updates

The Alaska Tourism Marketing Board (ATMB) met on July 7 and approved a revised tourism marketing plan based on a $1.5 million budget. The focus of this program is ensuring ( continues to be a top site for consumers to find inspiration, travel information and a connection to your business. The new plan centers around a digital marketing campaign to drive traffic to the site as well as generating consumer awareness through a public relations and trade program. With the significantly reduced budget, many programs could no longer be funded. For the first time, Alaska will not produce an Official State Vacation Planner. There will be no television, direct mail or print..

Alaska Senate Labor & Commerce Committee Interview ATIA President Sarah Leonard

Sarah Leonard, President and CEO of the Alaska Travel Industry Association, talks about industry trends and sustaining a healthy tourism marketing budget. Tourism plays a vital role in Alaska's economy, and it is important that we find ways to continue to support its growth. For the full interview, click here ( ..

Alaska Tourism Marketing Update

The Alaska Travel Industry Association (ATIA) Board of Directors ( will meet on June 3rd in Anchorage at the Hilton Anchorage. The focus of the Board meeting will be to hear staff recommendations on moving forward a tourism marketing plan for 2017 and to discuss the future of tourism marketing funding. The Alaska Tourism Marketing Board (ATMB) meets next on June 7, 2016 ( The regular legislative session ended with the conference committee adopting tourism marketing funding at $4.5 million. Sales of FY17 cooperative marketing programs, including Vacation Planner ad sales and Alaska Media Road Show, con..

Alaska Tourism Shark Tank

If you are interested in presenting your idea to one of our sharks, click here ( to download the 2017 Alaska Tourism Shark Tank application. Applications must be received no later than Thursday, August 31. Applicants do have to be current ATIA members in good standing to be considered. If you have any questions regarding Alaska Tourism Shark Tank, please email Sarah Leonard. For additional information visit the Alaska Tourism Shark Tank ( webpage...

Alaska Travel Industry Association CEO Sarah Leonard: "We're Very Proud Of The Increase"

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