Attacks On State Tourism Promotion Don’t Add Up

Roger Dow, President and CEO of the U.S. Travel Association, makes a strong case for supporting state destination marketing programs.Says Dow, "...strong tourism promotion budgets are sound fiscal policy and translate to massive benefits for communities large and small." Read more of his article here ( ..

Congratulations to the 2016 Alaska Tourism Shark Tank Winners

The Alaska Travel Industry Association (ATIA) is always looking for new and fresh ideas for their annual convention held every October. This year, ATIA debuted the first-ever Alaska Tourism Shark Tank and it was a huge success! The application process was open to ATIA members attending the 2016 ATIA Annual Convention & Trade Show in Anchorage, Alaska from October 4-6. Applications were reviewed by an internal ATIA team and chosen applicants had 5 minutes to make their pitch to the Alaska "Sharks" in hopes of snagging up to $6,000 in a cash prize to help turn their tourism business ideas into reality. The Alaska Sharks then had 5 minutes for Q & A to learn more about the proposed business plans. ..

Convention Photos Have Arrived!

2017 ATIA Annual Industry Convention & Trade Show photos are here! Check out the image library, provided by Jody Overstreet. Photo Credit © 2017 Downloading larger images for media or other uses are available by request. Questions? Please contact Sarah Leonard at [email protected] Click Here (

Co-op Marketing Deadlines

Reserve your space by December 1 I ( Travel Agent Mailing ( Looking to reach out to travel agents actively selling Alaska? This program will get your business information directly in the hands of 3,500 qualified travel agents, many of who are graduates of the Alaska Certified Expert training program. The mailing will take place in mid-January so travel agents will have your business information on hand during prime summer selling season. Participation costs range from $500 to $1,250 depending on the size of your materials. Contact Laurie Booyse for more information. Deadline to register (

Don’t Forget About Destination Marketing

As a tourism business owner, whether you are a guide or customer service agent, you might not wake up thinking: What’s happening with Alaska’s tourism marketing program ( The summer season is in full swing, the fish are starting to come in, and visitors are arriving in communities across the state. That’s good news for businesses and places that rely on Alaska’s visitors for revenue to fill cash registers as well as government bank accounts. Alaska has seen record numbers of visitors choose to visit our state over many other competing destinations. In part, this is a result of past reinvestment of tourism generated dollars in a statewide marketi..

FY17 Alaska Tourism Marketing Plan & Vacation Planner Sales

On June 29, Governor Walker released his FY 2017 vetoed operating budget. This budget included a significant cut to tourism funding from the proposed $4.5 million to $1.5 million. Given this additional cut to the program, sales of the 2017 Alaska Vacation Planner have been placed on hold until the Alaska Tourism Marketing Board (ATMB) can meet to discuss a revised marketing plan for Alaska tourism. The next Alaska Travel Industry Association (ATIA) Board of Directors meeting will be July 28 in Anchorage. If you have any questions please contact Jillian Simpson or Tanya Carlson ..