Tourism is one of Alaska’s natural resource industries and is successfully developed through destination marketing. Let your legislators know that reinvesting in tourism marketing generates more visitors who spend more money and also creates more jobs for Alaskans. As an ATIA Root you can help spread the word that tourism is a healthy and growing industry in our state, contributing $3.8 billion to the economy and now is not the time to reduce funding and restrict growth.

Become an ATIA Root

By signing up to be an ATIA Root today, you commit to the following:

• Be ready to contact your legislator throughout the session as time-sensitive communications become necessary.

• Watch ATIA’s e-learning video on being a citizen lobbyist: The State of Alaska Political Process - A Short Trip through the Sausage Factory - Presented by Ralph Samuels, VP for Government & Community Relations-Alaska for Holland America Group.

• Reach out to one business colleague or community member about the importance of destination marketing.

• Here are tools and information to help you become an ATIA Root!

  • Find your legislator: Use the Alaska State Chamber’s advocacy center to identify your legislator.

  • Talking points: "Reinvest in Alaska Tourism" flyer