The Alaska Travel Industry Association (ATIA), the state’s leading tourism membership organization, welcomes Governor Bill Walker’s announcement regarding his seven appointments to the Alaska Tourism Marketing Board (ATMB).
The ATMB is an advisory board charged with working together with the Alaska Department of Commerce, Community, and Economic Development (DCCED) and ATIA to plan and implement a destination tourism marketing plan for Alaska.
“The Alaska Tourism Marketing Board is the industry’s guide as we move forward marketing Alaska in a challenging budget environment,” said Sarah Leonard, ATIA President & CEO. “We look to the ATMB members marketing expertise to help identify the most efficient and strategic marketing strategies to keep Alaska top of mind of travelers.”
The seven newly appointed and re-appointed ATMB members include:
- Bernie Karl, Chena Hot Springs Resort (newly appointed)
- Bonnie Quill, Mat-Su Convention & Visitors Bureau (newly appointed)
- Colleen Stephens, Stan Stephens Glacier & Wildlife Cruises (re-appointed)
- James Minton, Visit Anchorage (re-appointed)
- Kori Goertz, Premier Alaska Tours (newly appointed, filling a vacant seat with one-year left on term)
- Linda Springmann, Holland America Line (newly appointed)
- Ruth Rosewarne Kimerer, RK Consulting (newly appointed)
The full list of ATMB members is available here
The ATMB was officially created on July 10, 2014 when Senate Bill 194 was passed into law. The ATMB has 21 appointed members: 18 members representing industry, the DCCED Commissioner, or appointee, one member from the House, and one member from the Senate.
Highly-qualified applicants from around the state applied for the 7 positions that were open for appointment. The ATIA Board of Directors convened a meeting in August to thoroughly review and vote on a list of recommended candidates that ensured balanced statewide and regional representation.
Six candidates for the board, plus alternate recommendations, were provided by ATIA to the Governor’s office for consideration. The Governor’s appointees reflect the collaborative efforts between ATIA and the State of Alaska Office of Boards and Commissions to ensure the most qualified candidates representing various regions and market sectors are represented on the ATMB.
More information on the ATMB can be found in ATIA’s FAQ document here.