Letter from the President

Greetings Alaska Travel Industry Association members, partners and friends, What a year it has been. Alaska’s tourism industry saw both highs and lows throughout 2016. ATIA, the state’s leading membership organization for the travel industry in Alaska, saw our membership reach over 700, as we shared our voice on issues ranging from Arctic tourism to destination marketing.

We saw successes in transferring the management of Alaska’s tourism marketing program back to industry, in celebrating a record number of cruise ship visitors and in hosting our annual industry convention with over 640 delegates.

In the same year, we also experienced a dramatic cut to tourism marketing funding as the State of Alaska faced another budget year without a sustainable funding plan for the future.

In the midst of it all, our industry is joining together to find a way to fund Alaska tourism marketing. The ATIA Board of Directors and our team wants to hear from you. I invite you to attend one of many community presentations about an Alaska Tourism Improvement District (TID) as one way to fund tourism promotion. Or, send me an email with your thoughts about the Alaska TID concept.

We’d also love to hear from you about what ATIA can be doing to support your business and community for Alaska tourism to be successful in 2017. There is a lot of work to be done in the coming year and our team will keep you updated through our chapters, e-news and website.

We are fortunate to have a strong tourism community in Alaska. I know with the passion for travel many of you carry with you, we will always keep ATIA and Alaska’s tourism industry thriving.

The ATIA team sends you warm and safe holiday wishes.


Sarah Leonard

President & CEO

For more information and updates about the Alaska TID, please visit AlaskaTIA.org