Expedia Group recently launched a self-service advertising product called Ad Builder. The product is designed for smaller advertisers who want to target consumers who are searching for Alaska or families traveling with children and the ads can link directly back to your site. Consumers do not have to book through Expedia, but can instead book directly with you. It is a great opportunity to leverage the scale of Expedia and drive qualified traffic to your site. The tool accepts credit cards and the minimum investment for a campaign is just $50.
There is a lot of potential to drive qualified travelers directly to your site. Expedia Group created a promo code AlaskaUS for $100 off any campaign valued at $300 or more (now through June 30, 2021), giving you the freedom to decide when you would like to begin advertising.