Perception v. Reality: The Business of Effective Tourism Advertising & Marketing

Date: Wednesday, March 9, 2022
Time: 9:00am AK Time
Location: Zoom

Presenters: Spawn Ideas
Kathy Norford, Vice President, Media Director 
Kaylee Devine, Director of Strategy 

Description: Tourism has been on a wild ride the past 2 years and it’s time for marketers to get back in the driver’s seat. On March 9th at 9:00 a.m. AKT join Spawn Ideas’ Director of Strategy Kaylee Devine and Vice President, Media Director Kathy Norford for a discussion where we address perception versus reality in tourism advertising and marketing. We will cover everything from brand vs. activation, behavior change, the power of creativity, the complex media environment, and meaningful measurement. You’ll leave with actionable insights that will help get you the most out of your campaign investment.

Please click the link below to join the webinar:
https://us02web.zoom.us/j/83652576403?pwd=Sy9OUW1sL2MrV0NuSEJ3djVaL05FUT09

Passcode: 338418
Or Telephone:
US: +1 669 900 9128
Webinar ID: 836 5257 6403

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There are a variety of options for your business or organization to leverage Alaska’s national marketing campaign to reach highly qualified potential visitors. See what’s available on the Coop Marketing Programs page.

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