Perception vs. Reality: The Business of Effective Tourism Marketing with Spawn Ideas

Date: Wednesday, November 3, 2021
Time: 11:00am
Location: Zoom

Tourism has been on a wild ride the past 2 years. And with people starting to travel again, it’s time for marketers to get back in the driver’s seat.

Join Spawn Ideas’ Director of Strategy Kaylee Devine and Vice President, Media Director Kathy Norford for a discussion where we address perception versus reality in tourism advertising and marketing. We will cover everything from brand vs. activation, behavior change, the power of creativity, the complex media environment, and meaningful measurement. You’ll leave with actionable insights that will help get you the most out of your campaign investment.

To learn more and register, click here.


New Alaska Cooperative Marketing Opportunities are Now Available

There are a variety of options for your business or organization to leverage Alaska’s national marketing campaign to reach highly qualified potential visitors. See what’s available on the Coop Marketing Programs page.