Available Online Courses

Click the course title links below to access each training video.

Business/Operations

  • Working with International Visitors *New* – This session will help you understand the cultural differences and specific needs of established and growing international markets being served by the Alaska tourism industry. Countries included are Japan, Korea, China, India, Brazil, Australia/New Zealand, United Kingdom, and German Speaking Europe.

  • Serving the Food Experience *Coming Soon* – Alaska has amazing food experiences to offer and amazing stories. Visitors are hungry for those stories and memorable experiences as well as the food. Join Patti Balsillie, Visitor Experience Development Expert, to share insights on the growing sophistication of the Alaskan visitor’s palette and to learn how to add new ingredients to the Alaska Food Experience.

  • SAIL: Customer Service Do’s and Don’ts for Visitors with Disabilities & Mobility Restrictions *Coming Soon* – SAIL (Southeast Alaska Independent Living) provides a hands-on, interactive “Customer Service for All” training to help businesses increase revenues and minimize negative customer service impacts related to travelers with disabilities.

  • Business Best Practices & Guiding Principles *Coming Soon* – Presented by Tom Tougas, President and CEO of Four Seasons Marine Service Corp. and Alaska Independent Coach Tours LLC. Great insights to a very successful business operations model.

Marketing

    • Power of Packaging *New* – Learn about the advantages of packaging your business’ services with other regional offerings to attract more independent travelers. You can find worksheets for this lesson in the Resources tab that will help you brainstorm packaging opportunities while following along.

    • Travel Trade 101 *New* – Presented by Deborah Hansen, Director of Marketing and Sales at Pike’s Waterfront Lodge, and Liz Johnson, former Sales Manager with CIRI Alaska Tourism. Learn how to partner with travel agents, wholesalers, and others that can market your business to travelers across the globe.

  • Facebook 2.0 *Coming Soon* – Test your knowledge of Facebook as a marketing tool and take it to the next level. Learn what’s new, tips and tricks to fan engagement, and how to turn your fans into customers.

  • TripAdvisor: Best Practices *New* – This session provides information to help business make the most of their TripAdvisor listing, including best practices for Management Responses, gathering more reviews and much more.

  • Media Relations Training – Presented by Kathy Day, APR, Owner of Kathy Day Public Relations (KD/PR) Virtual. For the last 25 years, Ms. Day has been one of the most active media relations consultants in Alaska pitching stories about everything from Alaska tourism to sport fishing issues and the importance of philanthropy. View this course to hear stories and tips on how to best build your own relationship with media.

Government Relations

  •  The State of Alaska Political Process – A Short Trip through the Sausage Factory – Presented by Ralph Samuels, VP for Government Affairs for Holland America Line. Mr. Samuels served from 2002-2008 in the Alaska Legislature, retiring as the House Majority Leader. Listen while Mr. Samuels includes his own personal experience and stories about navigating through the legislative process and how you can impact policy. 

Marketing

New Alaska Cooperative Marketing Opportunities are Now Available

There are a variety of options for your business or organization to leverage Alaska’s national marketing campaign to reach highly qualified potential visitors. See what’s available on the Coop Marketing Programs page.

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