As part of the tourism industry, we all have a role in sharing our state with millions of visitors who choose to travel to Alaska. Sharing the stories of Alaska, whether we are tour guides, public land managers, boat operators or hotel staff is a great way to make our voices heard. Telling our stories and sharing our passion for Alaska can inspire those in elected offices to take action, letting them know Tourism Works for Alaska, for our businesses, and for our communities. We can make a difference!


We want to hear your story. Why do you love working in this industry? What special experiences have you had with visitors? Why is Alaska’s tourism industry important to you?

To share your story, email your text, photo, and/or videos to ATIA and put “My Alaska Tourism Story” in the subject of your email.


Alaska’s Tourism Embassadors

What it’s Like to Live in Alaska – by Linda Barsi

Tourism Works for Fairbanks – by Explore Fairbanks

Tourism Works for the Valley – by Mat-Su CVB

​Tourism Matters for Anchorage, Alaska – by Visit Anchorage

Tourism Works for AWARE in Juneau – by Travel Juneau

Tourism Works for Alaska Litho – by Travel Juneau


Tourism Myths 1 – Travel Juneau

Tourism Myths 2 – Travel Juneau

Tourism Myths 3 – Travel Juneau


Tourism works for the whole Valley – ​Mat-Su Convention and Visitors Bureau

Request the Tourism Works for Alaska Toolkit to use in your business or destination.


New Alaska Cooperative Marketing Opportunities are Now Available

There are a variety of options for your business or organization to leverage Alaska’s national marketing campaign to reach highly qualified potential visitors. See what’s available on the Coop Marketing Programs page.