2020 Speaker Information

(updated 9/30/20)

Tuesday, October 6

VIRTUAL SESSION 1: A Roadmap to Economic Recovery for Alaska’s Tourism Future –10:00 a.m.

Dr. Mouhcine Guettabi, Institute of Social and Economic Research, University of Alaska Anchorage

Mouhcine Guettabi is an associate professor of economics at ISER, with a PhD in economics from Oklahoma State University. His fields of specialization are regional and urban economics, health economics, and applied microeconomics. Before coming to ISER, He was a research economist at the (CAER) Center for Applied Economic Research at Oklahoma State University where he conducted public policy analysis, regional economic development and economic forecasting. At ISER, his recent work includes assessing the economic impacts of the fiscal options, analyzing the state’s spending, and updating ISER’s economic forecasting model. His academic work uses quasi-experimental methods to evaluate the effect of policy shocks on outcomes of interest. He is currently examining the effects of the permanent fund dividend on crime, health, and employment.

Erin Francis Cummings, President and CEO, Destination Analysists

A go-to expert resource in the destination marketing industry, Erin Francis-Cummings has spent the last nearly two decades studying travelers from across the globe and translating their evolving, complex and fascinating behaviors and opinions into marketing insights for Destination Analysts’ 170+ clients. Erin has designed research strategy and facilitated consumer research for some of the world’s greatest destination brands, including Bermuda, the Fiji Islands, California and Florida. Erin currently serves on the international Board of Directors for the Travel and Tourism Research Association and is a frequent speaker for U.S. Travel, Destinations International and at several other industry events. Prior to leading Destination Analysts, she held advertising and marketing management roles at Amtrak and the San Francisco Travel, and holds a Bachelor’s degree in political science from the University of California Los Angeles.

VIRTUAL SESSION 2: Diversity, Inclusion and Cultural Understanding in Travel – 11:00 a.m.

Camille Ferguson, Sitka Tribe of Alaska, AIANTA, ATIA Board Director

Camille brings more than 35 years of experience in cultural tourism development, transportation planning and economic development on local, state and national levels working in Alaska and with U.S. tribes. Camille lives in Sitka, Alaska.



Emily Edenshaw, Alaska Native Heritage Center Executive Director

Emily is Yup’ik and Iñupaiq, and her family is from Emmonak, Alaska. Emily and her husband Devin and have three sons and two daughters. Emily serves as the Executive Director of the Alaska Native Heritage Center, a statewide educational and cultural nonprofit dedicated to celebrating and advancing all Alaska Native cultures and heritages. Emily is a third-year Ph.D. Indigenous Studies student, an Anchorage Public Safety Commissioner, and an Alaska Native Cultural Charter School Academic Policy Committee Member.

Martinique Lewis, ABC Travel Greenbook, Black Travel Alliance

Martinique is a diversity in travel consultant, creative lead for nomadness tribe, founding member of the black travel alliance and now you can add creator of The ABC Travel Greenbook! The number one resources connecting travelers to the African Diaspora Globally.  Trusted amongst her peers as a ‘’connector’’ she is always connecting the dots to ensure the travel industry is mindful of diversity, not just as a ‘Buzz word’’ but an action that produces results.

Kellee Edwards, Travel Channel TV Host, Kellee Set Go!

Kellee Edwards is a award-winning travel expert and television host. A pioneer in her approach to adventure travel made her brand Kellee Set Go! become recognized by some of the biggest brands in travel, including The Travel Channel. Kellee is the host of Mysterious Islands, a series that explores some of the most remote islands in the world. She was named one of the “Most Powerful Women in Travel” by Condé Nast, a “Woman to Watch” by AFAR and on the January 2020 subscriber cover issue of Travel+Leisure magazine. “Let’s Go Together”, her new podcast about diversity and inclusion within the travel space, recently launched in partnership with Travel + Leisure. Exploring more than 50 countries thus far, her extensive travels have taken her a long way from where she spent her early childhood – on Chicago’s South Side – and where she was raised in San Bernardino, CA. An advocate for women in aviation, adventure travel, diversity in travel and safety, Kellee has been featured in FORBES, ELLE, Condé Nast, Travel & Leisure, Washington Post, UPROXX, Essence and named “The Most Interesting Woman in The World”, by Outside Magazine.

Wednesday, October 7

Shark Tank – 1:00 p.m.

Are you ready for the “Tank?” ATIA will unveil our 2020 VIRTUAL Alaska Tourism Sharks soon!

Alaska Airlines

This Shark swims large and in charge when advocating for Alaska’s visitor industry. Can you guess who this Alaska Tourism Shark might be?



Alaska Railroad

This Shark dives deep with tourism heavy hitters and knows the importance of working closely with all the fish in the sea, large and small.



Alaska Tourism Sharks have long lives with this company and their support for Alaska’s tourism community. We can’t wait to see what Shark jumps out of the water for the ATIA 2020 Virtual Convention!

Wells Fargo

Wading into shark-infested waters, this newcomer to Alaska Tourism Shark Tank is eagerly awaiting to see what opportunities rise to the surface!


Chuck West Family

Who knew Alaska Tourism Sharks could hail from “Western” waters in Alaska. Keep your poles tipped downward to see this Alaska Tourism Shark!


Thursday, October 8

VIRTUAL SESSION 1: A virtual chat with travel industry leaders about the future of Alaska cruise and air travel – 9:00 a.m.

Stein Kruse, CEO, Holland America Group

Stein Kruse is group Chief Executive Officer of Holland America Group and Carnival UK, divisions of Carnival Corporation & plc. Holland America Group includes Princess Cruises, Holland America Line and Seabourn, as well as Holland America-Princess Alaska land operations. Kruse also is chairman of the board of MANCO, a U.K.-based entity that oversees the operations of Carnival Australia, including P&O Cruises Australia. Carnival UK encompasses the UK-based brands of Cunard Line and P&O Cruises.

Brad Tilden, Alaska Airlines

Brad Tilden is the chief executive officer, chairman and president of Alaska Air Group, the parent company of Alaska Airlines and Horizon Air. Before becoming the company’s CEO in 2012, Tilden served as Alaska Airlines president, and before that as Alaska Air Group’s chief financial officer. He is a commercial pilot and holds multi-engine and instrument ratings.





Moderated by: Lt. Governor Kevin Meyer

Alaska Lieutenant Governor Kevin Meyer serves as the state’s Secretary of State and leads the state’s Division of Elections handling all state elections, citizen ballot initiatives, and referenda. In his short time as Lt. Governor, Kevin has been selected to numerous national committee positions including the Cybersecurity Committee, Elections Committee, and International Relations Committee for The National Association of Secretaries of State; the Policy Resolution Committee for The National Lt. Governors Association, and the Executive Committee for The Pacific Northwest Economic Region. The Lt. Governor represents the Governor’s Office as Ex-Officio Board member for the Alaska Travel Industry Association.

VIRTUAL SESSION 2: Alaska Tourism Marketing Program presentation – 10:00 a.m.

Friday, October 9

Travel mandates, testing and where we go from here – 10:00 a.m.

Dr. Anne Zink, Chief Medical Officer, Alaska Department of Health and Social Services

Anne grew up in Colorado and moved through her training from College in Philadelphia to Medical School at Stanford and then Residency at University at Utah. As a mountaineering guide she had fallen in love with Alaska and after residency in Emergency Medicine became lucky enough to call Alaska home.  Not only does she love people and the place, but also the medicine. Alaska is a small isolated microcosm on the US health care where certain forces like the distance, lack of referral centers, and community involvement help create better systems of care that are directly related to bedside care. She quickly became involved in helping improve systems of care as the medical director of her group, then in her hospital and with state and federal legislation, including state legislation to improve care coordination, opioid addiction treatment option, integration between private systems and the VA, DOD, and IHS facilities and more. Dr. Zink had the honor of becoming the State of Alaska Chief Medical Officer in July 2019. In all the work she does, she strives to create work environments, policies, and practices that are data-driven, foster collaboration and build system efficiencies that put patients first.

A story about recovering a travel community in the face of challenge – 11:00 a.m.

Brad Dean, CEO, Discover Puerto Rico

After graduating from the University of Illinois with a degree in Accounting, Brad Dean worked as a financial analyst for General Electric, and in 1993, he joined the Rank Corporation as a Unit Controller for its Hard Rock Cafe chain. In 1995 he was tapped to open and lead the Myrtle Beach unit, which became one of the most successful in company history.  Three years later, Brad joined the Myrtle Beach Area Chamber of Commerce as its Chief Financial Officer, and in 2003, was named President and Chief Executive Officer of the Chamber. Under his leadership, the Myrtle Beach tourism industry enjoyed record growth and the organization was named Chamber of Commerce of the Year by the American Chamber of Commerce Executives (2015), while also earning full accreditation from the U.S. Chamber of Commerce and Destinations International. In 2018, Brad was tapped to lead Discover Puerto Rico, the island’s Destination Marketing Organization created after Hurricane Maria. Brad currently serves in various leadership roles with a variety of organizations including the U.S. Travel Association, Destinations International and Meeting Planners International. He is a member of the National Council of State Tourism Directors and also serves on the United States Travel and Tourism Advisory Board. Brad has been active with many charitable organizations and also holds a Master’s Degree from Moody Bible Institute. He currently resides in San Juan, Puerto Rico with his family


New Alaska Cooperative Marketing Opportunities are Now Available

There are a variety of options for your business or organization to leverage Alaska’s national marketing campaign to reach highly qualified potential visitors. See what’s available on the Coop Marketing Programs page.