Mission & Vision


The Alaska Travel Industry Association (ATIA) promotes Alaska as a top visitor destination, communicating and promoting Alaska’s tourism industry as one of the state’s major economic forces. ATIA is the respected voice of the industry: promoting industry growth while caring for the environment, recognizing cultures, and supporting Alaska’s unique quality of life.

Envisioned Future

Working together, we will be a respected industry and visitor destination, doubling our economic impact to the state, securing sustainable tourism marketing funding at $30,000,000 and integrating year-round visitor experiences with a goal of five million visitors.


Alaska is the destination of choice.


Every member's voice is heard.