Mission & Vision


The Alaska Travel Industry Association (ATIA) will be the leading industry organization promoting Alaska as a top visitor destination, communicating and promoting the Alaskan tourism industry as one of the state’s major economic forces, and will be the respected voice of the industry for the growth of the industry, while remaining attentive to care for the environment, recognition of cultures and Alaska’s unique quality of life.

Envisioned Future

Working together, we will be a respected industry and visitor destination, doubling our economic impact to the state, securing sustainable tourism marketing funding at $30,000,000 and integrating year-round visitor experiences with a goal of five million visitors.


Alaska is the destination of choice.


Every member voice is heard.