Consumer Leads Program

Event Type: Advertising Opportunities
Location: Direct mail / Email Consumer Leads
Date: Varies

Alaska’s national advertising program generates requests for Alaska travel information each year. These consumer inquirers complete a survey allowing the Alaska Marketing Program to build a list of high qualified consumers who can be segmented by demographics and interests. Lists of these consumer leads are available to rent on a co-op basis starting mid-October each year. The leads program is open to any business that is promoting Alaska products.

How This Program Works:
All leads orders are submitted through the Partner Admin site. If you choose the label leads program, the Alaska leads database manager will send you lists of consumer leads (names and addresses) in the quantity, frequency and format you specify in your order. For email leads, the state cannot distribute email addresses directly to businesses, but will broadcast your email on the date of your choice.

If you choose a repeating order (weekly, monthly, etc.) lists will be generated until instructed to stop or until the maximum quantity ordered is reached. The most recent consumer leads will automatically be generated, unless you request otherwise. You will also receive a demographic statistics report unique to your lists. Please note that names are for one-time use per order.

Co-op Pricing:
You will be invoiced based on actual consumer leads produced (in the case of Direct Mail) or successfully delivered (in the case of Email), with the total cost rounded to the nearest dollar. The minimum number of names per order is 1000 and the prices below are based on 1,000 names.


Leads with Previous State of Alaska Open History:
Qualified leads who opened a State of Alaska newsletter (Email only)
Discriminate Analysis Order:
Historical visitor behavior is used to predict future travel.
Select Order:
You select demographic, stated travel interest and source criteria
Re-use Order:
Repeat direct mailing or email broadcast to the same list.
 Run for Count:
If you need a count for your criteria, but don't want to place
an order yet.
flat fee

For more information, read the Alaska Consumer Leads FAQ Sheet. 

Ordering Leads

All leads orders need to be completed via the Partner Admin site.

If you need to create a Partner Admin login, or need to request your username or password, please follow these steps:

-- Go to the ATIA website homepage at and click on the link in the upper right corner that says " Login". (This will take you to the Login page for My Alaska). Here you can select “create an account” or “forgot my password”.

-- Once you have created a new My Alaska account, contact the ATIA Sales Team to approve your account. Once approved, login and place your order.



Deadline to Register: None
Cost to Participate:

Register Now