About ATIA


Tourism marketing funding was a significant focus for the ATIA Board the past two years. Now, with the hopeful commitment from the State of Alaska to allocate the Vehicle Rental Tax to statewide destination marketing, we will be able to focus more of our energy on other important issues related to our industry.

Dennis McDonnell, Past ATIA Chair

The dynamic changes at ATIA over the past few years have brought new life to the association through increased focus on member voices and enhanced benefits. With the ongoing support of ATIA members and partners, today the association is the leading nonprofit trade organization for the state’s tourism industry. We are reaching beyond initial goals- to ensure the continued success, quality and integrity of the travel industry in Alaska.

ATIA is:

  • Community
    Our emphasis is on people: Our members, partners, contractors, visitors are all part of our community of stakeholders. Positive interactions and relationships are our priority.

    Do the right thing, even if no one is watching you. The ATIA team keeps its promises and does nothing to dishonor Alaska’s tourism industry. This means not blaming someone for a mistake and keeping our promises even if it takes extra effort.

    As the leading association for Alaska’s tourism industry, we strive to be open, honest, innovative, creative, and courageous in our relationships and our industry efforts.

    We care deeply about Alaska and travel in Alaska. We are committed to growing the industry and promoting Alaska as the destination of choice.

    Our team maintains a high ethical standard, demonstrating excellence in customer care, abiding by best practices and highest industry standards, and mentoring others to reach their highest potential.


New Alaska Cooperative Marketing Opportunities are Now Available

There are a variety of options for your business or organization to leverage Alaska’s national marketing campaign to reach highly qualified potential visitors. See what’s available on the Coop Marketing Programs page.