About ATIA

Tourism marketing funding was a significant focus for the ATIA Board the past two years. Now, with the hopeful commitment from the State of Alaska to allocate the Vehicle Rental Tax to statewide destination marketing, we will be able to focus more of our energy on other important issues related to our industry.

Dennis McDonnell, Past ATIA Chair

The dynamic changes at ATIA over the past few years have brought new life to the association through increased focus on member voices and enhanced benefits. With the ongoing support of ATIA members and partners, today the association is the leading nonprofit trade organization for the state's tourism industry. We are reaching beyond initial goals- to ensure the continued success, quality and integrity of the travel industry in Alaska.

ATIA is:

  • Professionalism

    The ATIA team is committed, above all else, to follow ethical standards and be courteous and conscientious during any interaction and engagement with our customers, partners and team members.


  • With over 600 members, ATIA recognizes the diversity in views and opinions that make up our membership. While we may experience differing opinions on issues and processes, ATIA honors each member and partner and values each the same.

  • Quality

    The ATIA team strives to produce and provide the highest quality products, services and benefits for our members and partners. When working on any project or effort, the ATIA team follows industry best practices, thinks about new and innovative ideas and always considers safety and efficiency in the final product.

  • Customer Service

    The first priority of the ATIA team is to provide quality customer service. If we don’t know the answer at first, we commit to respond to our members as quickly as possible with the best information at hand.

  • Teamwork

    We consider our colleagues, members and partners part of the ATIA team. We strive to remain positive, to be collaborative and to assume the best among our team members.