Our Work

ATIA is proud to lead the state’s largest membership trade association for the travel industry and to set the standard in sharing stories, growing businesses, hiring Alaskans, learning from others, and exploring new places. We are guided by our Mission & Guiding Principles to be the leading industry organization promoting Alaska as a top visitor destination, communicating and promoting the Alaska tourism industry as one of the state’s major economic forces. We are committed to being the respected voice of the industry for the growth of the industry, while remaining stewards of the state’s natural resources, cultures, and Alaska’s unique quality of life.

ATIA is only as strong as participation from our membership. Our voice includes ATIA’s membership of large and small business owners, partners and other individuals supporting a healthy tourism industry in Alaska. As travel ambassadors, ATIA members help share our state by providing quality experiences to the millions of visitors who come to Alaska from all over the world.