Travel Alaska Marketing Program

Travel Alaska Logo

The Alaska Travel Industry Association promotes growth of the tourism industry, marketing Alaska as a premier tourism destination through the award winning Travel Alaska statewide destination marketing program. We share our beautiful state with the world through inspiring advertising, creative online content and social media, compelling earned media stories, printed materials, and personal interactions with other tourism professionals. The program is informed by industry experts through a 23-member marketing committee and ATIA’s board of directors to promote the state as a premier, year-round travel destination.

It’s this type of comprehensive marketing program that keeps Alaska in the minds of potential travelers, builds brand awareness, identifies high-target potential visitors, provides meaningful materials to support all phases of vacation planning, promotes varied and year-round adventure opportunities, and grows relationships with businesses and partners across the world. Review our Fiscal Year 2024 - 2025 Marketing Plan.

Tactics & Programs:

The Travel Alaska marketing program is an integrated, always-on, multi-faceted plan that increases visitor travel and spending through the following tactics and programs:

Advertising: Includes a mix of media such as tv, digital display, search engine marketing, retargeting, paid social, print placements, email, content partnerships, and the Official State Vacation Planner.
Website: TravelAlaska.com is Alaska’s official travel planning website, reaching millions of potential Alaska visitors every year. The website is continually being refreshed with new, inspirational content so Alaska remains competitive with other domestic and international destinations in organic search.
Email: Travel Alaska sends monthly e-newsletters to an engaged audience of over 500,000 subscribers featuring travel ideas, inspiration, and itineraries for planning an Alaska vacation. The same audience also receives the monthly Hottest Deals in the Coolest State e-newsletter which highlights all current travel specials purchased by co-op advertising partners.
Social Media: Organic social media channels include Facebook, Instagram, X (formerly Twitter), Pinterest, YouTube, and TikTok. The content on these pages is aimed at increasing awareness and engagement about travel to Alaska.
Public & Media Relations: ATIA utilizes public relations to place positive, travel-related news about Alaska into the editorial channels of national media. Earned media allows Travel Alaska to cost-effectively reach high-circulation audiences with stories about Alaska’s unique travel experiences.
Cultural Tourism: Alaska Native culture is continually being expanded and integrated throughout the entire Travel Alaska program. ATIA has worked closely with Alaska Native leaders and content creators to authentically share the living cultures of Alaska.
Travel Trade & International: ATIA supports the travel trade and international markets through destination education and outreach through trade show attendance, travel agent consortium partnerships, training webinars, familiarization tours (FAMs), and through the Alaska Certified Expert (ACE) Program.
Cooperative Marketing Program: ATIA offers marketing opportunities to our industry partners including local DMOs and private businesses of all sizes to leverage our existing campaign dollars through digital and print placements, media events, travel trade shows, and website programs. More information about the Co-Op Marketing Program can be found below.

Recent Advertising Awards:

2024 Bronze HSMAI Adrian Awards for our Travel Alaska Year-Round Destination Digital Videos our Alaska Native Culture Guide
2024 "Highly Commended" recognition in the Best Communication Strategy: Tourism category for the City Nation Place Awards for the "AKA: Also Known as Alaska" Campaign
2024 Bronze Telly Award for Regional TV in the Travel & Tourism Category for our 30 second Winter TV spot and Silver Award for our 30 second Summer TV spot
2023 "Outstanding Achievement in Internet Advertising" Award from the Web Marketing Association's Internet Advertising Competition for our "Also Known as Alaska" Campaign
2023 Telly Award for Regional TV in the Travel & Tourism Category for our 30 second TV spot for the "Also Known as Alaska" campaign
2023 Bronze Adrian Award for outstanding travel marketing from the Hospitality Sales & Marketing Association International (HSMAI) for the "Also Known as Alaska" campaign.

Co-Op Marketing Program

ATIA promotes Alaska as the premier travel destination. Sales of cooperative marketing programs increase businesses’ reach to qualified customers nationally and internationally. Advertising opportunities are available to both ATIA members and non-members. Why become a partner with the Travel Alaska Cooperative Marketing Program?

Cooperative marketing opportunities are available to all businesses operating in Alaska.
By participating in the Travel Alaska national marketing campaign, your business can reach even more highly qualified potential visitors.
A variety of co-op programs are available to fit any size business and budget.

HOW TO PARTICIPATE:

Cooperative marketing programs are available to any business promoting an Alaska tourism product or service and are sold online through the Travel Alaska Partner Admin.
Browse all programs below or review our Co-Op Marketing Programs Flyer to learn more.
If you have any questions about the cooperative marketing program policies, online admin, or cooperative marketing opportunities, please contact the ATIA Sales Manager Lea Olson.