2021 has been about survival. In a year where so much was uncertain, your board set an aggressive agenda. We sought and were granted marketing money to communicate that our state was open for business and a safe destination. This marketing continues through this fall. The Marketing Committee, staff and our vendors have done a great job getting maximum benefit from these monies. We are in the process of securing another grant that will carry our marketing through the spring of 2022. Your ATIA staff has worked tirelessly to secure this funding.
Bill Pedlar, Past ATIA Chair