Mission & Vision
updated - March 18, 2020

Mission

The Alaska Travel Industry Association (ATIA) will be the leading industry organization promoting Alaska as a top visitor destination, communicating and promoting the Alaskan tourism industry as one of the state’s major economic forces, and will be the respected voice of the industry for the growth of the industry, while remaining stewards of the state’s natural resources, cultures and Alaska’s unique quality of life.

Purpose

Advocate. Promote. Inspire.

Core Values

Community. Leadership. Integrity. Positive Force. Resilient. Respectful. Stewardship.

Principle

Every member's voice is heard.

Envisioned Future

Alaska is recognized as a world-class visitor destination where year-round tourism is treated as an important, sustainable opportunity for economic and resource development.

Alaska is recognized as one of the top 10 world destinations.

As a recognized and leading industry for Alaska, tourism is a year-round experience with opportunities to engage in natural and cultural connections in urban and rural Alaska and in large and small-scale options.

ATIA is a recognizable and respected steward of the state’s tourism marketing investment and highlights our positive role as an economic driver in Alaska for Alaskans.