Digital Retargeting

Receive premium space in digital advertisements targeted to highly qualified audiences of travelers at an affordable cost. Using first-party data, we’re able to target audiences based on their demographics and behaviors, engaging users who have previously visited TravelAlaska.com and retargeting them with your meaningful messaging encouraging them to visit and book.

Display Ad (Banner Ad) Only Option:

TravelAlaska.com’s first-party data: retargeting and audience extension using the look-alike audiences of our data partners. Ads will serve for 30 days with no impression limit. Approximate impression count for this program is 250,000. Detailed performance report will be provided at the end of the campaign.

COST: $1,750
DEADLINE: None
SPECS:

• 300 x 250, 728 x 90, 160 x 600, 300 x 600, 300 x 50, and 320 x 50
• Need to be static, with no animation/HTML5
• JPG or PNG file format

Native Ad Option:

TravelAlaska.com’s first-party data: retargeting and audience extension using the look-alike audiences of our data partners. Ad will serve for 30 days with no impression limit. Approximate impression count for this program is 277,000. Detailed performance report will be provided at the end of the campaign.

COST: $3,000
DEADLINE: None
SPECS: 

• Headline: 20 characters (however, 25 characters is accepted on almost all inventory)
• Body: 90 characters
• Main Image: Exactly 1200×627 (1.91:1 aspect ratio)
• Max File Size: 200 KB
• Icon/Logo: Exactly 240×240 (1:1 aspect ratio)
• Brand Name: 25 characters

Video Only Option:

Mix of prospecting, behavioral targeting, demographic targeting, and geographic targeting. Ad will serve for 30 days with no impression limit. Approximate impression count for this program is 123,000. Detailed performance report will be provided at the end of the campaign.

COST: $6,000
DEADLINE: None
SPECS:

• Supported File Type: MP4
• Aspect Ratio: 16:9
• File Size: Maximum 25MB
• Video Length: 0:15 or 0:30
• Ad Sizes: Minimum height of 144 pixels

Native Ad & Video Package Option:

COST: $8,500
DEADLINE: None

TravelAlaska.com Target Audience Info:

• Demographics
  • Travel Alaska’s broad audience is defined as Boomers
    • Ages 45-65
    • College-educated
    • No children at home
    • Annual household income over $100,000
  • AVSP data shows the primary trip planner being, on average, a 55-year-old female
  • Prioritize Travel Intenders overall—e.g., those showing indicators that they are actively looking to book in the next six months
• Behavioral
  • Cruisers, etc.
  • Audiences consuming travel content focused on Alaska
  • Audiences consuming content focused on activities found in Alaska – e.g. fishing, boating, hiking, biking, wildlife viewing, dogsledding, skiing, snowboarding, experiencing Alaska Native culture, seeing the northern lights.
• Markets
  • Primary
    • Los Angeles, CA
    • San Francisco/Oakland/San Jose, CA
    • Seattle/Tacoma, WA
    • New York, NY
  • Secondary
    • Miami/Ft. Lauderdale, FL
    • Orlando/Daytona Beach/Melbourne, FL
    • Dallas/Ft. Worth, TX
    • Tampa/St. Petersburg/Sarasota, FL
    • Houston, TX

DEADLINE: None - can be purchased at any time
COST: Varies by program
 

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