Consumer Leads Program

Event Type: Advertising Opportunities
Location: Direct mail / Email Consumer Leads
Date: Varies

Alaska's national advertising program generates hundreds of thousands of requests for Alaska travel information every year. These qualified leads are available to rent for one time use in either a direct mail or email campaign. Lists can be segmented by demographics, travel intent or interest. Leads are available for any business or organization promoting Alaska travel.

How This Program Works:
Determine your budget and the quantity of leads you would like to purchase. Narrow your selection by specifying demographic information. Direct mail leads will be delivered to your partner admin through a CSV file. Email leads will be distributed on your behalf by ATIA. However, you choose the email design and message. If you choose a repeating order (weekly, monthly, etc.) lists will be generated until instructed to stop or until the maximum quantity ordered is reached. The most recent consumer leads will automatically be generated, unless you request otherwise. You will also receive a demographic statistics report unique to your lists. Please note that names are for one-time use per order.

Co-op Pricing:
You will be invoiced based on actual consumer leads produced (in the case of Direct Mail) or successfully delivered (in the case of Email), with the total cost rounded to the nearest dollar.

New lead order price is $.35 per lead.

Reuse lead order price is $.15 per lead.

Leads with Previous Open History:
qualified leads who opened an Alaska newsletter (Email only)
Discriminate Analysis Order:
historical visitor behavior is used to predict future travel
Select Order:
you select demographic, stated travel interest and source criteria
Re-use Order:
repeat broadcast to the same email list or previous direct mail list

For more information, read the Alaska Consumer Leads FAQ Sheet.

Ordering Leads 

All leads orders need to be completed via the Partner Admin site.

If you need to create a Partner Admin login, or need to request your username or password, please follow these steps:

  • Go to the ATIA website homepage at and click on the link in the upper right corner that says " Login". (This will take you to the Login page for My Alaska). Here you can select “create an account” or “forgot my password”.  

  • Once you have created a new My Alaska account, contact the ATIA Sales Team to approve your account. Once approved, login and place your order.




Deadline to Register: None
Cost to Participate:

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