Travel Alaska Consumer Leads
Event Type: National Marketing
Location: Direct mail / Email Consumer Leads
Date: Year-Round
Alaska's national advertising program generates hundreds of thousands of requests for Alaska travel information every year. These qualified leads are available
to rent for one time use in either a direct mail or email campaign. Lists can be segmented by demographics, travel intent, or interest. Travel Alaska
Consumer Leads are available for any business or organization promoting Alaska travel.
How This Program Works:
Determine your budget and the quantity of leads you would like to purchase. Narrow your selection by specifying demographic information. Direct mail
leads will be delivered to your partner admin through a CSV file. Email leads will be distributed on your behalf by ATIA. However, you choose the email
design and message. If you choose a repeating order (weekly, monthly, etc.) lists will be generated until instructed to stop or until the maximum quantity
ordered is reached. The most recent Travel Alaska Consumer Leads will automatically be generated, unless you request otherwise. You will also receive
a demographic statistics report unique to your lists. Please note that names are for one-time use per order.
Co-op Pricing:
You will be invoiced based on actual consumer leads produced (in the case of direct mail) or successfully delivered (in the case of email), with the
total cost rounded to the nearest dollar.
| Leads with Previous Open History:
qualified leads who opened an Alaska newsletter (Email only) |
$.35/lead |
| Discriminate Analysis Order:
historical visitor behavior is used to predict future travel |
$.35/lead |
| Select Order:
you select demographic, stated travel interest and source criteria |
$.35/lead |
| Re-use Order:
repeat broadcast to the same email list or previous direct mail list |
$.15/lead |
For more information, read the Travel Alaska Consumer Leads FAQ Sheet.
Ordering Leads
All leads orders need to be completed via the TravelAlaska.com Partner Admin site.
If you need to create a TravelAlaska.com Partner Admin login, or need to request your username or password, please follow these steps:
If you have questions beyond the scope of this information, contact Skye Hostetler.
Deadline to Register: None
Cost to Participate:
New lead orders $.35/lead
Reuse lead orders $.15/lead