Travel Alaska Consumer Leads

Travel Alaska’s national advertising program generates tens of thousands of requests for Alaska travel information every year. These qualified leads are available to any businesses or organization promoting Alaska travel. Leads are available for one-time use in either a direct mail or email campaign. Lists can be filtered by consumer age, travel interest, and/or geo location.

Leads can be filtered by the following traveler interests:

  • Cruise
  • Winter Activities/Snow Sports/Northern Lights Viewing
  • Outdoor Recreation
  • Wildlife Viewing
  • Arts & Culture
  • Fishing
  • Food & Drink

If a consumer notes their travel interests when requesting travel information, their interests will be used when filtering the consumer leads for purchase. If a consumer does not note their interests, Travel Alaska will use the Experian database (through a 3rd party vendor) to enhance the lead with demographic data like consumer age and travel interests.

Wide-open lead orders can also be placed, where no filtering options have been applied and all available leads will be included in the lead order. The order will pull the most recent leads.

HOW THIS PROGRAM WORKS:
Determine your budget and/or the quantity of leads you would like to purchase. Narrow your selection of leads using the filter options mentioned above. Or, place a wide-open order to purchase all available leads.

Direct Mail Lead Orders:
Direct mail leads will be emailed to you through a CSV file for one time use.

Email Lead Orders:
For email lead orders, you will choose from one of three design templates or provide a completed HTML file. If using one of the three design templates, you will provide the content for the template including text, links, and images. Once the email has been proofed and approved by you, the email will be distributed on your behalf by Travel Alaska on the date of your choosing.

Repeat Direct Mail or Email Orders:
If you choose a repeating order (weekly or monthly), lists will be generated until instructed to stop or until the maximum quantity ordered is reached. The most recent Travel Alaska consumer leads will automatically be generated, unless you request otherwise.

Please note that names are for one-time use per order. Re-use orders can be purchased for .15 cents per lead.

COST:

  • New Select Order: $.45/lead
  • Re-use Select Order: $.15/lead

CONDITIONS OF USE:

  • Consumer leads rented under this program list may only be used to promote an Alaska tourism product or service.
  • A reuse order list only be used twice per month and six times per program year.
  • Rates are for a single product broadcast, determined by a single response address/reservation number. Non-profit Destination Marketing Organizations are exempt from this condition.
  • The Alaska Marketing Program mailing list from which you are renting names is generated from individual inquiries.
  • All Travel Alaska Consumer Lead orders will be paid by credit card at the time of order. Or provide a credit card for auto-billing in the case of a repeating lead order.

For more information, read the Travel Alaska Consumer Leads FAQ Sheet.

Questions? Contact Skye Hostetler.
Sign up today through your Travel Alaska Partner Admin account.

DEADLINE: Can purchased at any time
COST: New lead orders $.45/lead, Reuse lead orders $.15/lead
 

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