Event type: National Marketing
Location: Direct mail / Email Consumer Leads
Date: Year-Round

Alaska’s national advertising program generates hundreds of thousands of requests for Alaska travel information every year. These qualified leads are available to rent for one time use in either a direct mail or email campaign. Lists can be segmented by demographics, travel intent, or interest. Travel Alaska Consumer Leads are available for any business or organization promoting Alaska travel.

How This Program Works:
Determine your budget and the quantity of leads you would like to purchase. Narrow your selection by specifying demographic information. Direct mail leads will be delivered to your partner admin through a CSV file. Email leads will be distributed on your behalf by ATIA. However, you choose the email design and message. If you choose a repeating order (weekly, monthly, etc.) lists will be generated until instructed to stop or until the maximum quantity ordered is reached. The most recent Travel Alaska Consumer Leads will automatically be generated, unless you request otherwise. You will also receive a demographic statistics report unique to your lists. Please note that names are for one-time use per order.

Co-op Pricing:
You will be invoiced based on actual Travel Alaska consumer leads produced (in the case of direct mail) or successfully delivered (in the case of email), with the total cost rounded to the nearest dollar.

New Select Order:
you select demographic, stated travel interest and source criteria
Re-use Select Order:
repeat broadcast to the same email list or previous direct mail list

For more information, read the Travel Alaska Consumer Leads FAQ Sheet.

Ordering Leads

All leads orders need to be completed via the TravelAlaska.com Partner Admin site.

If you need to create a TravelAlaska.com Partner Admin login, or need to request your username or password, please follow these steps:

  • Go to the ATIA website homepage at AlaskaTIA.org and click on the link in the upper right corner that says “TraveAlaska.com Login”. (This will take you to the Login page for My Alaska). Here you can select “create an account” or “forgot my password”.
  • Once you have created a new My Alaska account, contact the ATIA Sales Team to approve your account. Once approved, login and place your order. 

If you have questions beyond the scope of this information, contact Skye Hostetler


Deadline to Register: None - Leads can be purchased at any time throughout the year.
Cost to Participate: New lead orders $.35/lead
Reuse lead orders $.15/lead
Register Now


New Alaska Cooperative Marketing Opportunities are Now Available

There are a variety of options for your business or organization to leverage Alaska’s national marketing campaign to reach highly qualified potential visitors. See what’s available on the Coop Marketing Programs page.