ATIA Annual Industry Event & Trade Show
January 18 – 20, 2022
Anchorage, AK

Join ATIA and the tourism industry as we gather together in the New Year for our rescheduled Annual Industry Event and Trade Show in Anchorage! Network with tourism businesses – including tour operators, wholesalers, vendors, destination marketing organizations and elected officials – while learning the latest travel industry best practices and business skills. We welcome you to participate either in-person or virtually. No matter how you choose to join, we are “Better Together.”

LOCATION: Dena’ina Center (Tuesday & Wednesday), Egan Center (Thursday)

TO REGISTER: Log in to the ATIA Member Hub and select “ATIA Events” under the “Register” menu tab.

ATIA’s annual event is the largest gathering of tourism professionals in Alaska. The event remains our association’s most valued member benefit and is only available to current ATIA members. Not already a member? Find out how you can join today.


In-Person Registration:
Full Event: $425
Single Day: $180 Tuesday and Wednesday, $90 Thursday
Trade Show Booth & Event Ticket: $825
New Member Full Event: $325
Student: Free for members ($25 ATIA annual membership fee for students)

Virtual Registration:
Full Event: $300
Single-Day: $149 Tuesday and Wednesday, $49 Thursday
Trade Show Booth & Event Ticket: $449
Student: Free for members ($25 ATIA annual membership fee for students)

Information on Alaska Airlines flight discounts and Anchorage hotel deals coming soon!

Please help us meet our registration goals by registering early, sponsoring a session if possible, and learning more about the in-person and virtual trade show opportunities! Click here for information on event sponsorships. Additional information about the Trade Show can be found below.

Sign in using your member login and then select “Register” and “ATIA Events”

Registration Giveaway!

Thanks to our partners at Visit Anchorage, ATIA is excited to offer a giveaway package for one lucky winner who registers for in-person attendance at our annual industry event until December 17! The package is valued at $500 and includes:

  • $150 credit at Hotel Captain Cook
  • $150 credit at Haute Quarter Grill
  • Escape Room for 4
  • 1 hour Axe Throwing for 3-4 players

Anyone who has already registered or who registers for in-person attendance until December 17 will be entered to win! We will announce the winner the following week.

Event Schedule

This 2 1/2 day event will include presentations, breakout sessions, an in-person and virtual Trade Show, a virtual Job Fair, and networking opportunities. Our presentations and breakout sessions will focus on the following topics:

  • COVID19 Recovery & Resiliency
  • Workforce Challenges & Recruitment Strategies
  • Alaska’s Statewide Tourism Marketing Program: Travel Alaska
  • Cultural and Alaska Native Tourism Opportunities
  • Land Management Access & Updates
  • Preparing for Welcoming Visitors in 2022 – Visitor and Destination Management
  • News on Denali National Park and “The Road”
  • Additional Business and Marketing Topics
  • PLUS – lots of networking opportunities!

Click here to view the full event schedule (subject to change).

Trade Show Booths & Virtual Job Fair

Showcase your business at the Trade Show! Trade Show booths are a great way to extend your reach, network with fellow attendees, and make new connections. Our January Event Trade Show will take place on October 18 & 19 at the Dena’ina Center.

New for this year, anyone who registers for an in-person trade show booth will also have the opportunity to participate in our virtual trade show for free on PheedLoop, our new online event platform. Virtual-only trade show booth registration is also available.

PLUS, anyone who registers for an in-person or virtual trade show booth will be able to participate in our virtual tourism industry job fair which will be held Thursday, October 20 from 1:30pm – 5:00pm. This virtual job fair will be held in PheedLoop, our online event platform, and will only be available for Trade Show booth participants. ATIA will outreach to universities, Alaska Native corporations, and career centers to encourage job seekers to participate in the virtual job fair.

Click here to register for in-person and virtual Trade Show booths. Questions? Contact Skye Hostetler.

Conference Cancellation and Refund Policy

ATIA will make a full refund of any event registration, less $50 cancellation fee and applicable credit card and transaction fees with receipt of written notification before December 10, 2021. No refunds will be granted after December 10, 2021. You may transfer your registration to another individual with no additional fee.

COVID19 Mitigation Procedures

Our goal is to gather as a tourism industry after another challenging year, honor our successes, and share in our lessons learned with our colleagues and friends. We are excited to be able to host this event in January with a hybrid format and following COVID19 health and safety guidelines. It is also our goal to be financially responsible with membership dollars, and sensitive to our community health situation in our planning efforts.

We will continue to monitor the COVID19 situation and our registration numbers and make a final decision about the financial and safety feasibility of hosting a hybrid event by mid-December. Our goal is to reach 300 in-person and 100 virtual registrants in order to gather together as a travel community in a meaningful way. If need be, ATIA is able to shift to an entirely virtual program.

We are committed to hosting a safe event and will follow all local mandates and CDC guidelines. We are offering virtual registration for those who would rather attend virtually.

  • Facemasks are required for all attendees (except when eating and drinking).
  • Attendees are required to provide proof of vaccination at check-in.
  • Physically distance whenever possible.
  • The number of chairs will be limited at tables.
  • Wash or sanitize hands as frequently as possible.
  • Additional precautions will be taken for food and beverage distribution.
  • If you have any of the following COVID19 symptoms, please do not attend the event: Fever higher than 100 degrees Fahrenheit, chills, cough, shortness of breath, fatigue, muscle or body aches, headache, new loss of taste or smell, sore throat, congestion or runny nose, nausea or vomiting, and/or diarrhea.
  • Read more about ATIA’s COVID19 Mitigation Policy for Large Gatherings and Events here.


New Alaska Cooperative Marketing Opportunities are Now Available

There are a variety of options for your business or organization to leverage Alaska’s national marketing campaign to reach highly qualified potential visitors. See what’s available on the Coop Marketing Programs page.