Tourism Works for Alaska
ATIA works tirelessly to provide marketing resources, education opportunities and advocacy statewide to our members and promote the Alaska tourism industry as a renewable resource and one of the state’s major economic forces. ATIA’s Tourism Works for Alaska initiative promotes the importance of tourism to our businesses and our communities.

Industry Research
Alaska’s tourism industry is a renewable natural resource and a major contributor to Alaska’s economy. Explore ATIA’s collection of visitor industry data and see some highlights below:
- Tourism is a renewable resource.
- Alaska's visitor industry supports one in 10 jobs.
- Reinvesting in tourism promotion keeps Alaska a premier tourist destination.
- Visitor fees provided $109.6 million for local budgets and $143.3 million for the state’s general fund in 2019.
- Alaska’s more than 2.43 million visitors (2019) spent $2.79 billion supporting communities and tourism businesses.
- Visitor fees raised more than $88.5 million for local budgets.
- Tourism generates more than $4.5 billion in economic impacts.
Tourism Works for Alaska Resources
The Tourism Works for Alaska In-State Tourism Awareness Campaign includes decals, post cards, and posters that complement the program. We invite you to help spread the word on the importance of tourism to your business and community. Explore the resources below and contact ATIA for additional information.
- Tourism Works for Alaska Engagement Plan
- Tourism Works for Alaska brand usage and guidelines
- ATIA Fact Sheet
- Alaska Tourism Economics Fact Sheet
More that 52,000 Alaskans depend on tourism for their income and we all do it for different reasons. Hear some of our stories.
Thank you to the Tourism Works for Alaska sponsors:
Become a Member
Becoming a member of ATIA opens opportunities to benefit and grow your business or organization and strengthens the industry as a whole. Tourism is a top economic force for Alaska and by joining the broad-based membership of ATIA, you help ensure our industry continues to generate jobs and revenue while providing a thriving future for Alaska.