Board of Directors

The Alaska Travel Industry Association (ATIA) is governed by a member-elected Board of Directors. The ATIA Board of Directors guides the Association’s priorities as the state’s leading nonprofit membership association for the Alaska travel industry. The Board of Directors approves ATIA’s annual budget and takes action on issues important to tourism businesses and partners.

The ATIA Board of Directors is made up of members representing small and large tourism businesses and different sectors of the travel industry. The ATIA Board of Directors is also comprised of regional representatives, including elected directors from the Arctic, Interior, Southwest, Southcentral, and Southeast regions of the state. Directors also are elected to At-Large (statewide) and Outside seats.

Elections are held each September with electronic ballots sent to ATIA members in good standing as of August 31. Election results are announced during ATIA’s Annual Convention in October. Are you interested in running for the Board of Directors? We are now accepting Declarations of Candidacy until August 15, 2022.

2021-2022 Board of Directors


Board Chair
Scott Habberstad, Alaska Airlines – OUTSIDE (E – exp 22)

Vice Chair
Holly Johnson, Wings Airways & Taku Glacier Lodge – SOUTHEAST (E – exp 22)

Secretary/Membership Chair
Emily Edenshaw, Alaska Native Heritage Center – AT-LARGE (E – exp 23)

Treasurer/Finance Chair
Dave McGlothlin, Holland America Group – OUTSIDE (E – exp 23)

Tourism Policy & Planning Chair
Josh Howes, Premier Alaska Tours – SOUTHCENTRAL (E – exp 24)

Government Relations Chair
Craig Jennison, TEMSCO Helicopters – SOUTHEAST (E – exp 23)

Marketing Co-Chairs
Colleen Stephens, Stan Stephens Glacier & Wildlife Cruises – AT-LARGE (E – exp 24) and Dan Rough, Holland America Line – OUTSIDE (E – exp 22)

Immediate Past Chair
Bill Pedlar, Knightly Tours – OUTSIDE (B – exp 22)

ATIA President & CEO
Sarah Leonard, EX OFFICIO


Adriel Butler, Borealis Base Camp – SOUTHCENTRAL (E – exp 23)
Dan Oberlatz, Alaska Alpine Adventures, LLC – SOUTHWEST (E – exp 22)
John Binkley, Riverboat Discovery – AT-LARGE (E – exp 22)
Julie Saupe, Visit Anchorage – SOUTHCENTRAL (E – exp 22)
Matt Atkinson, Northern Alaska Tour Company – ARCTIC (E – exp 23)
Scott McCrea, Explore Fairbanks – INTERIOR (E – exp 24)
Dennis McDonnell, Alaska Coach Tours – INTERIOR (B – exp 23)
Tennelle Peterson Wise, Talkeetna Alaska Lodge – INTERIOR (E – exp 22)
Blake Rogers, TIA-Yukon – OUTSIDE (E – exp 24)
Jacqueline Taylor-Rose, White Pass & Yukon Route – SOUTHEAST (E – exp 24)
Dave Karp, Nome Discovery Tours – AT-LARGE (B – exp 23)


Lalanya (Lanie) Downs, Cruise Line Industry Association – Alaska (B – exp 22)
Camille Ferguson, Sitka Tribe of Alaska (B – exp 22)
Christa Hagan, Kawanti Adventures and Taquan Air (B – exp 22)


Lt. Gov. Kevin Meyer, State of Alaska
KC Hostetler, Alaska Airlines

*E = Member-Elected 

**B = Board Elected


New Alaska Cooperative Marketing Opportunities are Now Available

There are a variety of options for your business or organization to leverage Alaska’s national marketing campaign to reach highly qualified potential visitors. See what’s available on the Coop Marketing Programs page.