Resources for Alaska Tourism Businesses

Updates, Information, & Resources for Alaska’s tourism industry related to the COVID-19 Pandemic


As a business owner, you’re not alone in keeping your business afloat in a pandemic. It is our hope that The Ready Together campaign unifies Alaska’s travel industry and provides the resources needed to navigate – and thrive – in the evolving challenges of the COVID-19 pandemic.

Ready Together is our industry’s pledge, as business owners, residents, and visitors in each other’s communities, that we are unified in operating safely and preparedly for COVID-19 in Alaska. When we all embrace this sentiment, we show our visitors that we’re prepared to operate safely so that they can enjoy the best of Alaska too.

The Ready Together Toolkit includes the most recent guidance and resources on safe business operations and updated marketing and messaging materials to promote guest safety. COVID-19 has made running your business complicated, so our goal is to give you the tools you need to operate safely so you can shift your focus to what matters most – bringing Alaska to life for your guests.

Download the Ready Together Toolkit

How to Use (instructional guide)
Overview of what’s included in the Toolkit, along with simple, easy-to-follow instructions to make the materials work the best for your business.

Sample Email to Visitors Prior to Arrival
Help your guests get Alaska Ready– for the elements and for COVID safety. This sample email provides language to communicate Alaska Travel tips and COVID considerations when traveling here.

Signs for Businesses
Set the standard for your guests to help you operate your business safely. Choose signage that will resonate with your guests and staff to encourage mask wearing, social distancing, hand washing, and testing.

Social Media Graphics & Sample Posts
Remind your guests how to be ready together and travel safely with these ready-to-use social media graphics and sample posts, which you can edit for your business. Click here best practices for these social media graphics and sample posts.

Ready Together Logos
If you are creating your own signs and materials, join ATIA and industry members in showing Alaska visitors that we are Ready Together.

ATIA Industry Protocols and Guidelines (Updated January 2022)
A reference document for businesses on how to operate safely with COVID-19.


New Alaska Cooperative Marketing Opportunities are Now Available

There are a variety of options for your business or organization to leverage Alaska’s national marketing campaign to reach highly qualified potential visitors. See what’s available on the Coop Marketing Programs page.