Event type: Social Media
Location: Instagram

Trying to engage consumers on Instagram and increase your followers and engagement rate?! Take advantage of Travel Alaska’s Instagram takeover program. Travel Alaska’s Instagram account has a following of more than 104,000 followers!

Travel Alaska’s Instagram account has a consistent engagement rate of over 5% for 2020. The account has created a travel-focused audience with all its content promoting travel and tourism to Alaska. This co-op opportunity allows for a “takeover” of @TravelAlaska’s Instagram story to promote your tourism business in an itinerary/experiential format.

The partner would submit up to 20 images/video clips along with information about the assets and experience, plus any links to use for Instagram’s swipe up feature. Work with the experts at Thompson & Co to curate your images/videos into an Instagram story that aligns with the branding of the account.

The partner can select the month and day of the week within that month you would like to do the Instagram story (Travel Alaska can also advise on days where previous stories have performed well). Once the Instagram story is live for the 24 hours, it will then be saved to @TravelAlaska’s highlights section for consumers to view at a later date. It will also be pushed to Travel Alaska’s Facebook story.

Questions? Contact Skye Hostetler.

Deadline to Register: 2 weeks prior to takeover
Cost to Participate: $1,000
Register Now


New Alaska Cooperative Marketing Opportunities are Now Available

There are a variety of options for your business or organization to leverage Alaska’s national marketing campaign to reach highly qualified potential visitors. See what’s available on the Coop Marketing Programs page.