Event type: Social Media
Location: Instagram
Date: Varies

Travel Alaska Instagram Takeover

Want to engage consumers on Instagram and increase your own followers and engagement rate? Take advantage of the Instagram Takeover program to reach Travel Alaska’s 160,000 followers, and a consistent engagement rate of over 5.6% for 2021. The account has created a travel-focused audience with all its content promoting travel and tourism to Alaska. This co-op opportunity allows a “takeover” of @TravelAlaska’s Instagram story to promote your tourism business in an itinerary/experiential format.

Submit up to 20 images/video clips along with information about your assets and experience, plus links for Instagram’s swipe up feature. Work with the experts at Thompson & Co to curate your images/videos into an Instagram story that aligns with the branding of the account.

You can select the date that you would like to host the story (Travel Alaska can also advise on days where previous stories have performed well). Once the Instagram story is live for the 24 hours, it will then be saved to @TravelAlaska’s highlights section for consumers to view at a later date. It will also be pushed to Travel Alaska’s Facebook story.

Questions? Contact Skye Hostetler.
Sign up today through your Travel Alaska Partner Admin account.

Deadline to Register: 2 weeks prior to takeover, limited to 2 partners/month
Cost to Participate: $1,000
Register Now


New Alaska Cooperative Marketing Opportunities are Now Available

There are a variety of options for your business or organization to leverage Alaska’s national marketing campaign to reach highly qualified potential visitors. See what’s available on the Coop Marketing Programs page.