The Mat-Su Valley Convention & Visitors Bureau has retained SearchWide Global to find an inclusive, innovative, and open-minded professional to serve as the new President & CEO.

Convenient to both Anchorage and Denali National Park, easily reached by car or the Alaska Railroad, the Matanuska-Susitna Valley sprawls across 23,000 square miles of pure Alaska wilderness. The Mat-Su Valley Convention & Visitors Bureau is a non-profit organization formed in 1986 to promote the Mat-Su visitor industry. They currently have a 10-member board of directors representing more than 200 members, mostly small tourism business owners in the Mat-Su Borough.

The President & CEO is responsible for providing leadership, direction, and administration for the Mat-Su Valley Convention & Visitors Bureau and will direct and lead the organization toward its mission.

DUTIES AND RESPONSIBILITIES
- Responsible for the efficient and effective administration of Mat-Su CVB programs in accordance with its mission, goals, and objectives established by the board of directors.
- Distribute information, reports, and materials relative to all matters requiring Board action to ensure the board of directors is motivated and reaches an informed decision.
- Responsible for developing, overseeing, and managing the Mat-Su CVB budgets adopted by the board of directors.
- Ensures the financial health of the organization.
- Develop and build key stakeholder relationships and partnerships.
- Recruit, motivate, and evaluate staff and contractors to accomplish the mission, purpose and goals of the association.
- Represents the Mat-Su CVB at local, state, and national events and is the primary spokesperson for the organization’s membership, the media, and residents.

QUALIFICATIONS
- Expected to be able to communicate effectively, verbally and in writing, and highly organized.
- Proficient in general office skills, especially computer skills, use of office equipment and financial reporting.
- At least five years of professional experience in a related field: economic development, community development, strategic planning, destination marketing, or destination development.
- Experience working in the tourism industry is highly preferred.

KEY CHARACTERISTICS
- Excellent communicator
- Relationship builder
- Inclusive
- Innovative & creative
- Diplomatic
- Engaged & visible
- Coalition builder
- Open- minded
- Authentic & approachable
- Charismatic & personable
- Visionary
- Entrepreneurial Spirit

TOP PRIORITIES
- Project manage the construction of the new Visitors Center.
- Build relationships with key stakeholders, including elected borough officials and members, and get to know the destination.
- Evaluate the existing organization, including, but not limited to, marketing plan, staff, organizational structure, budget, mission, policies, and procedures.
- Lead the rebranding efforts.
- Evaluate the existing Sustainable Tourism Marketing Plan.
- Ensure that Diversity, Equity, and Inclusion are woven into the fabric of the organization and strategic plan.

If you are interested in learning more about this great opportunity, please use the link to apply or send your resume to our SearchWide Global Executive, Nicole Newman, at [email protected].