Industry Research

Tourism is one of Alaska’s major economic forces. In 2019, more than 52,000 Alaskans depend on tourism for their income, and every dollar spent on tourism brings returns to our state and our communities. Tourism works for Alaska.

ATIA’s research materials provide information about Alaska’s tourism trends and sector performance.

The Economic Impacts of COVID-19 on Alaska’s Visitor Industry – McKinley Research Group, May 2021

The Economic Contribution of the International Cruise Industry in the United States in 2019 – Cruise Line Industry Association, November 2020

Economic-Analysis-Whale-Watching-Tourism in Alaska – National Oceanic and Atmospheric Administration, October 2020

Interim Report: Economic Impact of COVID-19 on the Cruise Industry in Alaska, Washington, and Oregon, Federal Maritime Commission, October 2020

Alaska Visitor Volume Report Winter 2018-19 and Summer 2019, McDowell Group, June 2020

Alaska Outdoor Recreation Economic Analysis Snapshot, U.S. Bureau of Economic Analysis, September 2019

Economic Development in Alaska: Outdoor Recreation Impacts and Opportunities, University of Alaska Center for Economic Development, March 2019

Alaska Visitor Volume Report Summer 2018, McDowell Group, February 2019

Economic Impact of Alaska’s Visitor Industry 2017, McDowell Group, November 2018,

Alaska Visitor Volume Report Fall/Winter 2015-2016, 2016-17, and 2017-18, McDowell Group, August 2018

Alaska Visitor Volume Report 2017, McDowell Group, July 2018

Emerging Sector Series: Outdoor Products, Growth and Obstacles in the Outdoor Products Sectors in Alaska, University of Alaska Center for Economic Development, September 2018

Analysis of Tourism Marketing Program Funding: Alaska, Key Findings, Tourism Economics, October 2017

Alaska Visitor Statistics Program VII, McDowell Group, Summer 2016


Regional and Community Research


New Alaska Cooperative Marketing Opportunities are Now Available

There are a variety of options for your business or organization to leverage Alaska’s national marketing campaign to reach highly qualified potential visitors. See what’s available on the Coop Marketing Programs page.