Our Work

ATIA is proud to lead the state’s largest membership trade association for the travel industry and to set the standard in sharing stories, growing businesses, hiring Alaskans, learning from others, and exploring new places. We are guided by our Mission & Guiding Principles to be the leading industry organization promoting Alaska as a top visitor destination, communicating and promoting the Alaska tourism industry as one of the state’s major economic forces. We are committed to being the respected voice of the industry for the growth of the industry, while remaining stewards of the state’s natural resources, cultures, and Alaska’s unique quality of life.

ATIA is only as strong as participation from our membership. Our voice includes ATIA’s membership of large and small business owners, partners and other individuals supporting a healthy tourism industry in Alaska. As travel ambassadors, ATIA members help share our state by providing quality experiences to the millions of visitors who come to Alaska from all over the world.

Our Work

ATIA Mission

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Advocacy

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Annual Reports

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Research

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Industry News

ATIA Foundation Announces Student Scholarship Recipients

The Alaska Travel Industry Association Foundation announces $37,500 in student scholarship awards to 16 outstanding recipients from across the state.

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Adventure Green Alaska Program Announces New Members

04/24/2025

ATIA announces that the Adventure Green Alaska program, a sustainable tourism program for businesses operating in Alaska, has awarded fourteen new members and fourteen re-certified members in the spring 2025 cohort.

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Mt. Spurr: Proactive Communication Webinar

04/24/2025

Thompson & Co. PR Vice President Bri Kelly presents on how proactive communication is essential for preserving business operations and maintaining public trust with guests as we continue to monitor possible volcanic unrest at Mount Spur.

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ATIA Releases 2024 Annual Report

01/08/2025

Read the annual report for a message from our board chair and president, along with updates about ATIA programs and initiatives from the 2023-2024 fiscal year.

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ATIA President & CEO Jillian Simpson releases Op-Ed on Juneau Proposition 2

09/20/2024

ATIA President & CEO Jillian Simpson recently released an Op-Ed in the Juneau Empire about Proposition 2: "Ship-Free Saturday will have harmful effect on tourism statewide"

ATIA Releases FY2024-2025 Travel Alaska Marketing Plan

09/02/2024

Read the latest Marketing Plan to learn about Travel Alaska's marketing goals & objectives, tactics, programs, and more for Fiscal Year 2024-2025.

ATIA Releases 2023 Annual Report

12/22/2023

Read the annual report for a message from our board chair and president, along with updates about ATIA programs and initiatives from the 2022-2023 fiscal year.

Alaska Travel Industry Association announces designated Alaska Native seat on board of directors

07/19/2023

The ATIA board of directors recently voted to create a dedicated seat for a member of a federally recognized tribe in Alaska or a shareholder of an Alaska Native Corporation.

Travel Alaska Wins Advertising Awards for "Also Known As Alaska" Campaign

07/03/2023

ATIA recently won two national awards for Travel Alaska’s “Also Known As Alaska” integrated digital and video destination marketing campaign.

Alaska Travel Industry Association Foundation Announces Scholarship Recipients

05/23/2023

$53,500 Awarded to Students Across Alaska.

Jillian Simpson returns to Alaska Travel Industry Association as president and CEO

05/15/2023

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ANC South Terminal Parking Garage Partial Closure

03/02/2023

Summer 2023 renovations will temporarily reduce parking capacity beginning March 30 at Anchorage International Airport.

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ATIA’s President & CEO Sarah Leonard Moves On From ATIA

01/17/2023

ATIA has announced that our President and CEO Sarah Leonard has resigned after 10 years with the organization.

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ATIA Hosting Fiscally Fit Webinar Series, January 23 - 26!

01/11/2023

Join us as we discuss topics to help your business stay fiscally fit in 2023 with business industry leaders in Alaska.

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Small Businesses Win Big at ATIA Convention & Trade Show in Sitka, AK

01/09/2023

$20,000 Cash Prizes Awarded at 5th Annual ATIA Alaska Tourism Shark Tank

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Travel Industry Makes $25,000 Donation to Western Alaska

10/21/2022

Alaska Community Foundation fund will support Alaskans affected by Typhoon Merbok in September.

ATIA Recognizes Businesses, Individuals at Awards Banquet

10/14/2022

7 recognized for achievements during ATIA Annual Convention awards banquet.

ATIA Announces 2022-2023 Board of Directors

10/14/2022

ATIA FOUNDATION

The Alaska Travel Industry Association (ATIA) Foundation’s mission is to assist Alaskans desiring to further their education in the travel industry. The ATIA Foundation, a non-profit 501(c)3 charitable organization, supports programs that educate and enhance the quality of Alaska’s visitor industry and educates the general public regarding tourism.

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